Authors:
- Introduces the concept of critical cultural social marketing, an approach that builds on the discipline of social marketing
- Uses examples from Lead My Learning, an education promotion campaign using this particular marketing approach
- Discusses how the understanding the effects of difficult experiences with schools ss crucial to the overall promotion of education
Buy it now
Buying options
Tax calculation will be finalised at checkout
Other ways to access
This is a preview of subscription content, log in via an institution to check for access.
Table of contents (8 chapters)
-
Front Matter
-
Back Matter
About this book
Authors and Affiliations
-
Sydney School of Education and Social Work, The University of Sydney, Sydney, Australia
Valerie Harwood, Nyssa Murray
About the authors
Nyssa Murray is Project Manager for research to promote education in early childhood settings to create a social marketing campaign as part of an Australia Research Council Future Fellowship. She is a currently an Adjunct Lecturer at The University of Sydney, Australia.
Bibliographic Information
Book Title: The Promotion of Education
Book Subtitle: A Critical Cultural Social Marketing Approach
Authors: Valerie Harwood, Nyssa Murray
DOI: https://doi.org/10.1007/978-3-030-25300-4
Publisher: Palgrave Macmillan Cham
eBook Packages: Education, Education (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2019
Softcover ISBN: 978-3-030-25302-8Published: 15 November 2019
eBook ISBN: 978-3-030-25300-4Published: 02 November 2019
Edition Number: 1
Number of Pages: XVII, 310
Number of Illustrations: 1 b/w illustrations, 13 illustrations in colour
Topics: Popular Science in Education, Sociology of Education, Higher Education, Sociology of Education, Consumer Behavior