Overview
- Takes an interdisciplinary approach, exploring luxury from philosophical and social science perspectives
- Highlights the characteristics of the Chinese market - the most important market for the luxury industry
- Responds to current challenges facing the luxury fashion sector
Part of the book series: Palgrave Advances in Luxury (PAAL)
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Table of contents (11 chapters)
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Front Matter
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Understanding Luxury and Society
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Front Matter
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Case Studies: Brand Building and Communication
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Front Matter
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Back Matter
Keywords
About this book
Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.
Editors and Affiliations
About the editors
Isabel Cantista is Associate Professor of Marketing, Innovation and Entrepreneurship at Lusíada University of Porto, Portugal, where she teaches both undergraduate and postgraduate courses. She is also a Visiting Professor at ISEM Fashion Business School, University of Navarra, Spain, where she teaches Fashion Innovation. In 2008 Isabel founded the Global Fashion Conference (GFC), with the aim to bring together academics and fashion professionals to collaborate in the promotion of a sustainable development model for fashion business.
Teresa Sádaba is the Dean of ISEM Fashion Business School at the University of Navarra, Spain, where she launched the doctorate in Applied Creativity. Teresa has a teaching background in political science and has held academic positions at a number of institutions around the world including George Washington University in the USA and the University of Paris in France.
Bibliographic Information
Book Title: Understanding Luxury Fashion
Book Subtitle: From Emotions to Brand Building
Editors: Isabel Cantista, Teresa Sádaba
Series Title: Palgrave Advances in Luxury
DOI: https://doi.org/10.1007/978-3-030-25654-8
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020
Hardcover ISBN: 978-3-030-25653-1Published: 19 November 2019
Softcover ISBN: 978-3-030-25656-2Published: 19 November 2020
eBook ISBN: 978-3-030-25654-8Published: 08 November 2019
Series ISSN: 2662-1061
Series E-ISSN: 2662-107X
Edition Number: 1
Number of Pages: XXIII, 284
Number of Illustrations: 8 b/w illustrations, 18 illustrations in colour
Topics: Luxury, Branding, Consumer Behavior, Sustainability Management, Corporate Social Responsibility, Aesthetics