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Palgrave Macmillan

Technology Adoption in the Caribbean Tourism Industry

Analyzing Service Delivery in the Digital Age

  • Book
  • © 2021

Overview

Authors:
  1. Andrew Spencer

    1. Tourism Product Development Company, Kingston, Jamaica

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  • Uses a hierarchical approach to explore all levels of technology adoption (computers, internet and ecommerce)
  • Offers a theoretical model that illuminates the decision-making process involving technology adoption in Caribbean travel firms
  • First book to focus on tourism in the Caribbean, as relates to its ability to exploit technological advances in service delivery

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Table of contents (7 chapters)

  1. Front Matter

    Pages i-xi
    Download chapter PDF

  2. Introduction

    • Andrew Spencer
    Pages 1-26

  3. Leadership and Technology: Understanding Adoption Practices

    • Andrew Spencer
    Pages 27-86

  4. Internal Firm Factors: An Examination of Travel Companies Resource Base

    • Andrew Spencer
    Pages 87-110

  5. External Factors: The Digital Divide, Closing the Gap

    • Andrew Spencer
    Pages 111-126

  6. Transactional and Transformational Leaders: Their Influence on Technology

    • Andrew Spencer
    Pages 127-156

  7. The Applicability of an Innovative Theoretical Model and Its Implications

    • Andrew Spencer
    Pages 157-176

  8. Conclusion

    • Andrew Spencer
    Pages 177-189

  9. Back Matter

    Pages 191-236
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Keywords

About this book

This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes. By examining the decision-making process in tourism companies deciding whether to become more dependent on digital capabilities and artificial intelligence, this text seeks to understand the role of strategy and resources in technology adoption. Further, the author assesses the role of factors both external (such as culture) and internal (such as leadership) in this strategic process. Economies in the Caribbean are reliant on tourism to bring prosperity to the region, and with the onset of the COVID-19 pandemic, the industry is being forced to transform the way it operates. With implications for those studying organizational behavior as well as strategic and tourism management, this study analyzes rapid change in this pivotal industry.

Authors and Affiliations

  • Tourism Product Development Company, Kingston, Jamaica

    Andrew Spencer

About the author

 Andrew Spencer is Deputy Executive Director and Senior Lecturer at the Mona School of Business and Management, as well as Head of the Centre for Tourism and Hospitality Management at the University of the West Indies, Jamaica. He is the former Executive Director of the Tourism Product Development Company, the agency responsible for the maintenance, development and enhancement of the tourism product in Jamaica. He is the author of Travel and Tourism in the Caribbean, published by Palgrave Macmillan and has published extensively in international journals. 

Bibliographic Information

  • Book Title: Technology Adoption in the Caribbean Tourism Industry

  • Book Subtitle: Analyzing Service Delivery in the Digital Age

  • Authors: Andrew Spencer

  • DOI: https://doi.org/10.1007/978-3-030-61584-0

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2021

  • Hardcover ISBN: 978-3-030-61583-3Published: 01 November 2020

  • Softcover ISBN: 978-3-030-61586-4Published: 02 November 2021

  • eBook ISBN: 978-3-030-61584-0Published: 31 October 2020

  • Edition Number: 1

  • Number of Pages: XI, 236

  • Number of Illustrations: 2 b/w illustrations, 14 illustrations in colour

  • Topics: Industries, IT in Business, Business and Management, general, Sales/Distribution, Marketing, Entrepreneurship

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