Health Communication in the Changing Media Landscape

1. Front Matter

   Pages i-xxv

   PDF

2. Introduction

   • Ravindra Kumar Vemula, SubbaRao M Gavaravarapu

   Pages 1-9

3. Health Communication: Discourses from Tradition to Modernity

   1. Front Matter

      Pages 11-11

      PDF

   2. Witchcraft and the Moral Philosophy of Ubuntu Are Entangled: Implications for HIV/AIDS Communication in South Africa

      • Colin Chasi

      Pages 13-31

   3. Communicable and Non-Communicable Diseases and Health Communication in Mainland China and Hong Kong

      • Patchanee Malikhao

      Pages 33-50

4. Health Communication in the Changing Media Landscape

   1. Front Matter

      Pages 51-51

      PDF

   2. Sexual Health in Changing Media Scenarios in Russia

      • Elizaveta Golousov, Dmitry Strovsky

      Pages 53-73

   3. Digital Technology and HIV/AIDS Prevention in Kenya

      • Nancy Muturi

      Pages 75-95

   4. The Role of mHealth in India: Understanding the Future Ramifications for Community Empowerment

      • Ravindra Kumar Vemula

      Pages 97-112

5. Framing of Health in Media

   1. Front Matter

      Pages 113-113

      PDF

   2. Media and Public Health Communication at the Grassroots: Village Cinemas and HIV Education in Papua New Guinea

      • Verena Thomas, Mark Eby

      Pages 115-133

   3. No News is Bad News: Examining the Discourse Around Hugo Chávez’s Illness

      • Carolina Acosta-Alzuru

      Pages 135-157

   4. The Forms of Silence: Media Coverage on Neglected Diseases in Brazil

      • Raquel Paiva, Igor Sacramento

      Pages 159-176

6. Emerging Issues

   1. Front Matter

      Pages 177-177

      PDF

   2. Of Bulging Bellies and Slimming TVs: Television and Nutrition Transition in India

      • SubbaRao M. Gavaravarapu

      Pages 179-195

   3. Exploring Individual, Cultural and Structural Components of Health Communication Programs: A Gender Integrative Approach

      • Saumya Pant, Manisha Pathak-Shelat, Aanchal Sharma, Pradeep Krishnatray

      Pages 197-213

   4. Covering the Last Mile: A Challenge in Health Communication in India?

      • Arbind Sinha

      Pages 215-230

7. Back Matter

   Pages 231-238

   PDF

This book advances new understandings of how technologies have been harnessed to improve the health of populations; whether the technologies really empower those who use information by providing them with a choice of information; how they shape health policy discourses; how the health information relates to traditional belief systems and local philosophies; the implications for health communicators; how certain forms of silence are produced when media articulates and problematizes only a few health issues and sidelines others; and much more. The book brings together current research and discussions on the three areas of policy, practices and theoretical perspectives related to health communication approaches in developing countries, presenting well-researched and documented essays that will prove helpful for academic and scholarly inquiry in this area.

• Health Communication
• Changing Media Landscape
• Developing Countries
• economic growth rates
• Economic globalization
• digital technologies
• communication networks
• global media landscape
• glocal
• geographical and cultural differences
• health information
• health systems

“This book is 'new' and 'original'. It moves away from traditional thinking in the health communication field. It presents perspectives from countries and societies which are often not covered in ‘mainstream’ collections. It deserves to be read by both scholars and practitioners alike.” (Jan Servaes, UNESCO Chair in Communication for Sustainable Social Change)

• Department of Communication, English and Foreign Languages University, Hyderabad, Telangana, India

  Ravindra Kumar Vemula

• Indian Council of Medical Research, National Institute of Nutrition, Hyderabad, Telangana, India

  SubbaRao M Gavaravarapu

Ravindra Kumar Vemula is Assistant Professor, Department of Communication, The English and Foreign Languages University, Hyderabad, India. His research interests are in development communication, health communication with special interest in HIV and AIDS, new media, communication policy and analysis. He has published extensively in indexed international journals and books. He is the co-chair of the HIV & AIDS and Communication Working Group of the International Association for Media and Communication Research (IAMCR)


SubbaRao M Gavaravarapu is Senior Scientist and Deputy Director at India’s National Institute of Nutrition, Indian Council of Medical Research, India. His research interests are in health, nutrition and food safety communication with special emphasis on social, behavioral and cultural aspects of communicative processes. His research and praxis have been integrating translational communication science with community-based approaches to promote health and nutrition in India. He has published extensively in indexed international journals and books. He is currently the Chair of Health Communication & Change Working Group of IAMCR. 

Policies and ethics