Canada's Public Diplomacy

1. Front Matter

   Pages i-xv

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2. Canada and Public Diplomacy: The Road to Reputational Security

   • Nicholas J. Cull

   Pages 1-11

3. “We’re Back”: Re-imagining Public Diplomacy in Canada

   • Michael K. Hawes

   Pages 13-28

4. Is Canada “Back”? Engineering a Diplomatic and International Policy Renaissance

   • Daryl Copeland

   Pages 29-54

5. Three Cheers for “Diplomatic Frivolity”: Canadian Public Diplomacy Embraces the Digital World

   • Evan H. Potter

   Pages 55-93

6. Bridging the 49th Parallel: A Case Study in Art as Cultural Diplomacy

   • Sarah E. K. Smith

   Pages 95-125

7. Intersections and Cultural Exchange: Archaeology, Culture, International Law and the Legal Travels of the Dead Sea Scrolls

   • Bernard Duhaime, Camille Labadie

   Pages 127-160

8. Should Canada Have an International Broadcaster?

   • Ira Wagman

   Pages 161-172

9. Dualistic Images of Canada in the World: Instrumental Commonalities/Symbolic Divides

   • Andrew F. Cooper

   Pages 173-192

10. The Return of Trudeaumania: A Public Diplomacy Shift in Foreign and Defence Policy?

    • Stéfanie von Hlatky

    Pages 193-208

11. International Gifts and Public Diplomacy: Canada’s Capital in 2017

    • Mark Kristmanson

    Pages 209-229

12. Back Matter

    Pages 231-238

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This book is a timely resource for the debate around “revitalizing” Canada’s public diplomacy, bringing together some of the top scholars of Canadian public diplomacy and practitioners past and present to build a one-stop shop for thinking on the past, present, and future of Canadian engagement with foreign publics.  The volume builds on Justin Trudeau’s media profile and the success of Canada’s image in 2016  but does not stop at the Niagara frontier post. Canada is a significant and under-discussed case of public diplomacy, and its experience as a middle power is more likely to be applicable to others than the experience of the usual case of the United States. Offering a comprehensive discussion of a major non-US case in contemporary public diplomacy and soft power, contributors also explore new angles of public diplomacy, including city, gift, art, and archaeological diplomacy as well as digital diplomacy.

• Justin Trudeau
• Prime minister
• Foreign ministry
• stakeholder engagement
• image
• statecraft
• branding
• Nation Brands Index
• charisma
• soft power

"COVID-19, the return of power politics, and the fragility of the global economy, all prove that Canada will need all the tools at its disposal to safeguard its interests in the years to come. The contributors to this book, who are among the leading experts of Canadian foreign policy, explain perfectly how Canadian public diplomacy is part of the equation. It is essential reading in these uncertain times." (Frédérick Gagnon, Raoul Dandurand Chair and Professor of Political Science, University of Québec in Montreal)



"Canada has long claimed creative diplomacy as its International vocation. In this essential collection, editors Michael Hawes and Nicholas Cull have made a valuable contribution. They have assembled an eclectic circle of scholars and practitioners who offer a timely and insightful exploration of the new currency of soft power and public diplomacy -- and how Canada is applying them, with mixed results, in the 21st century.”(Andrew Cohen, journalist and author of While Canada Slept: How We Lost Our Place in the World)


"This book provides a frank and comprehensive assessment of the contemporary Canadian experience of public diplomacy.  It is a must read to move Canada to a more ambitious, listening and insightful public diplomacy, inspired by the shortcomings of the Harper and Trudeau era.”
(Roxeann Dubé, Dean and Director General, Canadian Foreign Service Institute (2016-2020))

• Annenberg School for Communication, University of Southern California, Los Angeles, USA

  Nicholas J. Cull

• Canada-US Canada Fulbright Commission, Ottawa, Canada

  Michael K. Hawes

Nicholas J. Cull is Professor of Public Diplomacy at the University of Southern California’s Annenberg School for Communication, USA.

Michael K. Hawes is Professor of International Relations in the Department of Political Studies at Queen’s University, Canada, and Director of the Canada-US Canada Fulbright Commission.

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