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Reverse Entrepreneurship in Latin America

Internationalization from Emerging Markets to Developed Economies

Editors: Reyes-Mercado, Pavel, Larios-Hernández, Guillermo Jesús (Eds.)

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  • Fills a gap in research on enterprise internationalization within Latin American economies
  • Provides a series of detailed empirical case studies of businesses offering a wide range of services and products
  • Explores ways in which start-ups in emerging markets can expand and internationalize into developed economies
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eBook £39.99
price for United Kingdom (gross)
  • ISBN 978-3-319-94466-1
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover £49.99
price for United Kingdom (gross)
  • ISBN 978-3-319-94465-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book explores the concept of reverse entrepreneurship, providing real-life examples of innovative start-ups and ventures hoping to internationalize. Traditionally, entrepreneurial ideas have flowed from developed countries to emerging markets. This book, however, examines entrepreneurial ideas flowing in the opposite direction, with case studies from organizations that were initially launched in emerging markets. With a specific focus on Latin America, the cases examine the experiences of entrepreneurs and reveal much-needed strategies for entry into developed markets. This book will undoubtedly be useful to both academics and practitioners as it covers a wide range of industries, products and services and takes a closer look at market platforms and high-impact entrepreneurship. Providing a valuable contribution to a relatively unexplored area, this is a compelling collection of insights into reverse entrepreneurship which presents practical solutions for entrepreneurs looking to expand their businesses in the future.


About the authors

Pável Reyes-Mercado is a member of Associate Faculty at Anáhuac University, Mexico, having previously studied at EGADE Business School. He has held positions at Alcatel, Coca-Cola Femsa and HSBC bank, and his research interests revolve around innovation, technology-enabled marketing and entrepreneurial marketing.

Guillermo Jesús Larios-Hernández is a member of Associate Faculty and Entrepreneurship Coordinator at Anáhuac University, Mexico and previously studied at the National Autonomous University of Mexico (UNAM). He has professional experience working at Siemens, AT&T-Alestra and Global Affairs Canada. He is interested in researching entrepreneurship, innovation and technology, the digital economy and ICT. 

Table of contents (8 chapters)

Table of contents (8 chapters)
  • Introduction

    Reyes-Mercado, Pável (et al.)

    Pages 1-5

  • The Rise and Fall of an International New Venture: The Case of an Online Medical Tourism Platform

    Fuerst, Sascha (et al.)

    Pages 7-27

  • Wearable Technology: Shaping Market Opportunities Through Innovation, Learning, and Networking

    Larios Hernández, Guillermo Jesús

    Pages 29-44

  • Cinépolis México: Prospects for International Growth in the Entertainment Industry

    Borbolla-Albores, Alberto

    Pages 45-61

  • Benotto Bicycles: Developing a Strategy for Profitable Growth

    Reyes-Mercado, Pável (et al.)

    Pages 63-81

Buy this book

eBook £39.99
price for United Kingdom (gross)
  • ISBN 978-3-319-94466-1
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover £49.99
price for United Kingdom (gross)
  • ISBN 978-3-319-94465-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Reverse Entrepreneurship in Latin America
Book Subtitle
Internationalization from Emerging Markets to Developed Economies
Editors
  • Pavel Reyes-Mercado
  • Guillermo Jesús Larios-Hernández
Copyright
2019
Publisher
Palgrave Pivot
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-94466-1
DOI
10.1007/978-3-319-94466-1
Hardcover ISBN
978-3-319-94465-4
Edition Number
1
Number of Pages
XV, 136
Number of Illustrations
20 b/w illustrations
Topics