Overview
- Analyses extensively the impact of the digital transformation of China
- Is based on first-hand research and study of Chinese consumers for 15 years
- Written by an Asian with an intuitive understanding of the Asian consumers
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Table of contents (11 chapters)
Keywords
About this book
Reviews
“Sethi has a unique ability to look at the ground insights, enrich them with local anecdotes, and envision the shape of things to come in a simple, relevant, and refreshingly stimulating manner. In this book, he looks at the hyper connected and hyper segmented consumer of China, influence of the digital revolution, luxury market, retail trends, and Chinese youth from both tactical and strategic perspectives. A must read for those who wish to understand China.” (Pratik Thakar, Head, Asia Pacific Creative, Content & Design Excellence, The Coca-Cola Company)
“Ashok has a knack of identifying the trends that matter, verbalizing them in a lucid manner, and clearly painting the ensuing opportunities for marketers. This book provides a simple and comprehensive description of what every marketer needs to know about Chinese consumers.” (Paul Zhou, Head, Illuminera Group)
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Chinese Consumers
Book Subtitle: Exploring the World's Largest Demographic
Authors: Ashok Sethi
DOI: https://doi.org/10.1007/978-981-10-8992-3
Publisher: Palgrave Macmillan Singapore
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2019
Hardcover ISBN: 978-981-10-8991-6Published: 23 August 2018
Softcover ISBN: 978-981-13-4292-9Published: 21 December 2018
eBook ISBN: 978-981-10-8992-3Published: 07 August 2018
Edition Number: 1
Number of Pages: XIII, 230
Number of Illustrations: 6 b/w illustrations
Topics: Consumer Behavior, Asian Economics, Market Research/Competitive Intelligence