Journal of Marketing Analytics is pleased to present this call for papers for the upcoming special issue, "Marketing in a Data Driven World: interdisciplinary, inclusive, insightful, and influential"

Extended submission deadline: February 15, 2018

(Previously January 30, 2018)

Read the full Call for Papers

Call for Special Issue Proposals

Journal of Marketing Analytics is seeking proposals for special issues on timely and exciting topics, including but not limited to:

  • Marketing strategy and tactics
  • Customer loyalty and lifecycle management
  • Big data’ and data science
  • Segmentation
  • Targeting
  • CRM
  • Data quality management
  • Multi-channel marketing
  • Customer value modelling

For more information please see our Special Issue Proposals Guide and Special Issue Proposal Form, and please contact the Publishing Manager (listed in Contacts) with any questions.
We look forward to receiving your proposal!