The Paradoxes of Globalisation

1. Front Matter

   Pages i-x

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2. Introduction: A Complex, Restrictive and Contradictory Globalisation of Markets

   1. Introduction: A Complex, Restrictive and Contradictory Globalisation of Markets

      • Eric Milliot, Nadine Tournois

      Pages 1-5

3. Preliminary Chapter: What is Globalisation? The Paradoxes of the Economic and Political Substance of Markets

   1. Preliminary Chapter

      • Yvon Pesqueux

      Pages 6-23

4. General Policy and Strategy

   1. Front Matter

      Pages 25-25

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   2. The Paradoxical Dynamics of Globalisation

      • Eric Milliot

      Pages 27-42

   3. Local Authorities and Foreign Companies: The Paradoxical Issue of FDI Towards Fast-Growing Economies

      • Jean-Paul Lemaire

      Pages 43-66

   4. The Paradox Between Global Efficiency and Local Responsiveness: The Case of French Multinationals Established in China

      • Jacques Jaussaud, Johannes Schaaper

      Pages 67-83

   5. The Paradox of Honesty: How Multinationals Contribute to the Spread of Organised Crime

      • Philippe Very, Bertrand Monnet

      Pages 84-95

5. Marketing and Logistics

   1. Front Matter

      Pages 97-97

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   2. The Taste of Industrialised Societies for Traditional Products: Socio-Cultural and Economic Paradoxes

      • Nathalie Prime, Mitsuyo Delcourt-Itonaga

      Pages 99-118

   3. Paradoxes of International Marketing in Developing Countries

      • Svetla T. Marinova, Marin A. Marinov

      Pages 119-131

   4. International Distribution: The Paradoxical Logics Developed by Retail Groups

      • Ulrike Mayrhofer

      Pages 132-144

   5. Medical Tourism: Paradoxes of Globalisation and Ethical Issues

      • Loïck Menvielle

      Pages 145-165

   6. The Impact of Sustainability on Global Logistics Strategies: Contradictory Issues

      • Corinne Blanquart, Valentina Carbone

      Pages 166-180

6. Accounting and Finance

   1. Front Matter

      Pages 181-181

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   2. Paradoxes and Issues of the Globalisation of Accounting

      • Nadine Tournois, Robert Teller

      Pages 183-199

   3. The Paradox of Globalised Accounting in the Public Sector: An Analysis of the Reform of Public Accounting in Madagascar

      • Evelyne Lande, Harimino Oliarilanto Rakoto, Sébastien Rocher

      Pages 200-216

   4. Interests and Limits of Globalisation as an Investment-Creating Process

      • Sophie Nivoix, Dominique Pépin

      Pages 217-239

   5. Banks and Globalisation: The Sorcerer’s Apprentices

      • Guy Tournois

      Pages 240-261

   6. Concluding Chapter — Globalisation and Scenarios: A Paradoxical Navigation

      • Anne Marchais-Roubelat, Fabrice Roubelat

      Pages 262-278

World economy globalization is driven by multiple interactive forces. Theygive rise to a number of paradoxes that impact the functional and developmental characteristics of firms. This book offers for the first time an in-depth study of the logical contradictions that stream from economic integration on the supranational level.

• accounting
• China
• Developing Countries
• development
• Distribution
• economic integration
• economy
• globalization
• international marketing
• Investment
• marketing
• strategy
• sustainability
• tourism

CORINNE BLANQUART Doctor in Economics and a Researcher; INRETS (French National Institute for Transport and Safety Research) France VALENTINA CARBONE Professor at the ESCE Business School, France MITSUYO DELCOURT-ITONAGA Graduate of ESCP Europe, France JACQUES JAUSSAUD Professor of Management, and Director of the CREG Research team in Management at the University of Pau, France EVELYNE LANDE Professor at the Business Administration Institute (IAE) of the University of Poitiers, France JEAN PAUL LEMAIRE Lecturer in International Business ESCP Europe, France ANNE MARCHAIS-ROUBELAT Associate Professor at the Cnam-Paris, France MARIN A MARINOV Professor in International Business and Management, the Business School of the University of Gloucestershire, UK SVETLA T MARINOVA Senior Lecturer at the Business School of the University of Birmingham, UK ULRIKE MAYRHOFER Professor of Business Administration at the Institut d'Administration des Entreprises (School of Business) of the University Jean Moulin Lyon, France LOICK MENVIELLE Lecturer in marketing at the EDHEC Business School of Nice, France BERTRAND MONNET Professor at Edhec Business School, Lille, France SOPHIE NIVOIX Associate Professor at the Faculty of Law and Social Sciences of the University of Poitiers, France Dominique Pépin Associate Professor at the Faculty of Economics of the University of Poitiers, France YVON PESQUEUX Professor at the Conservatoire National des Arts et Métiers (CNAM) in Paris,France NATHALIE PRIME Associate Professor of International Marketing and Cross-Cultural Management at ESCP Europe, France HARIMINO OLIARILANTO RAKOTO Professor at the Institut National des Sciences Comptables et de l'Administration d'Entreprises (INSCAE) of Antananarivo, Madagascar SÉBASTIEN ROCHER Associate Professor at the Institut d'Administration des Entreprises (School of Business) of the University of Poitiers, France FABRICE ROUBELAT Associate Professor at the University of Poitiers, France JOHANNES SCHAAPER Senior Professor at the Bordeaux Management School, France ROBERT TELLER Professor of Sciences of Management at the Institut d'Administration des Entreprises (School of Business) of the University of Nice - Sophia Antipolis, France GUY TOURNOIS Associate Professor at the Institut d'Administration des Entreprises (School of Business) of the University of Nice - Sophia Antipolis, France PHILIPPE VERY Professor at Edhec Business School, Nice, France

Policies and ethics