Opinion Polls and the Media

Reflecting and Shaping Public Opinion

Editors: Holtz-Bacha, C., Strömbäck, J. (Eds.)

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About this book

Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking at the extent to which the media, through their use of opinion polls, both reflect and shape public opinion, it brings together a team of leading scholars and analyzes theoretical and methodological approaches to the media and their use of opinion polls. The contributors explore how the media use opinion polls in a range of countries across the world, and analyze the effects and uses of opinion polls by the public as well as political actors.

About the authors

ANNETTE AWAssociate Professor at the University of Maryland University College, USA FLÁVIA BIROLIProfessor at the Institute for Political Science of the University of Brasília, Brazil KATHLEEN A. FRANKOVICspent more than three decades at CBS News; she retired as Director of Surveys and Producer in 2009, but remains an Election and Polling Consultant for CBS and other companies VEN-HWEI LOProfessor in the School of Journalism at The Chinese University of Hong Kong ROBERT MATTESProfessor of Political Studies and Director of the Democracy in Africa Research Unit in the Centre for Social Science Research at the University of Cape Town, South Africa LUIS FELIPE MIGUELProfessor at the Institute for Political Science of the University of Brasília, Brazil STEPHEN MILLS Lecturer at the Graduate School of Government at the University of Sydney, Australia FERNANDA FERREIRA MOTA Masters student in Political Science at the University of Brasília, Brazil THOMAS PETERSENProject Director at the Allensbach Institute für Public Opinion Research and Associate Lecturer at the Universities of Dresden and Krems, Germany EIKE MARK RINKEDoctoral student and research associate in the Department of Media and Communication Studies at the University of Mannheim, Germany SLAVKO SPLICHALProfessor of Communication and Public Opinion at the Faculty of Social Sciences, University of Ljubljana, Slovenia RODNEY TIFFENEmeritus Professor in Government and International Relations at the University of Sydney, Australia MICHAEL TRAUGOTTProfessor of Communication Studies and Political Science and a Senior Research Scientist in the Center for Political Studies at the University of Michigan, USA LARS WILLNATProfessor in the School of Journalism at Indiana University, USA

Reviews

'Opinion polls have changed the political process probably as much as modern media. This is why we need thorough evidence on their role, effects, and institutional environment. This book provides this evidence from an international perspective and by first-rate authors.'

- Wolfgang Donsbach, Dresden University of Technology, Germany

'Backed by leading public opinion and communication scholars, Christina Holtz-Bacha and Jesper Strömbäck have created the best volume yet on the interplay of polls and media. Essential reading for scholars, practitioners, and students indeed for anyone interested in the subject.'

- Thomas E. Patterson, Harvard University, USA


Table of contents (13 chapters)

Table of contents (13 chapters)

Buy this book

eBook 67,40 €
price for Spain (gross)
  • ISBN 978-0-230-37495-9
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase Institutional customers should get in touch with their account manager
Hardcover 114,39 €
price for Spain (gross)
Softcover 83,19 €
price for Spain (gross)

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Bibliographic Information

Bibliographic Information
Book Title
Opinion Polls and the Media
Book Subtitle
Reflecting and Shaping Public Opinion
Editors
  • C. Holtz-Bacha
  • J. Strömbäck
Copyright
2012
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-0-230-37495-9
DOI
10.1057/9780230374959
Hardcover ISBN
978-0-230-27889-9
Softcover ISBN
978-1-349-32664-8
Edition Number
1
Number of Pages
XV, 291
Topics