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Tribal Marketing, Tribal Branding

An expert guide to the brand co-creation process

Authors: Richardson, Brendan

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eBook 35,69 €
price for Spain (gross)
  • ISBN 978-1-137-34910-1
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 46,79 €
price for Spain (gross)
  • ISBN 978-0-230-36882-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 31,19 €
price for Spain (gross)
  • ISBN 978-1-349-35009-4
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.

About the authors

Brendan Richardson is Lecturer in Marketing and Consumer Behaviour in the Department of Management and Marketing at University College Cork, Ireland and is building a reputation in the areas of tribal marketing and consumer tribes.

Table of contents (9 chapters)

Table of contents (9 chapters)

Buy this book

eBook 35,69 €
price for Spain (gross)
  • ISBN 978-1-137-34910-1
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 46,79 €
price for Spain (gross)
  • ISBN 978-0-230-36882-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 31,19 €
price for Spain (gross)
  • ISBN 978-1-349-35009-4
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.
  • The final prices may differ from the prices shown due to specifics of VAT rules

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Bibliographic Information

Bibliographic Information
Book Title
Tribal Marketing, Tribal Branding
Book Subtitle
An expert guide to the brand co-creation process
Authors
Copyright
2013
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-137-34910-1
DOI
10.1057/9781137349101
Hardcover ISBN
978-0-230-36882-8
Softcover ISBN
978-1-349-35009-4
Edition Number
1
Number of Pages
XI, 184
Topics