Overview
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Table of contents (14 chapters)
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Front Matter
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Back Matter
Keywords
About this book
About the author
Ansoff studied at Brown University, where he received his Doctorate. He joined UCLA in the Senior Executive Program. Ansoff was a distinguished professor at United States International University (now Alliant International University) for 17 years, where his work in strategic management research is still continued by several institutes. During his career he consulted with many multinational corporations including Philips, General Electric, Gulf, IBM, Sterling and Westinghouse. Ansoff was the first management guru to recognize the need for strategic planning for firms operating in an increasingly complex and turbulent business environment. Strategic Management was first published in 1979, and this classic text is as relevant in the current business climate as ever before.
Bibliographic Information
Book Title: Strategic Management
Authors: H. Igor Ansoff
DOI: https://doi.org/10.1057/9780230590601
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2007
Hardcover ISBN: 978-0-230-52548-1Published: 11 May 2007
eBook ISBN: 978-0-230-59060-1Published: 11 May 2007
Edition Number: 1
Number of Pages: XV, 251
Topics: International Business, Business Strategy/Leadership, Management