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Ernest Dichter and Motivation Research

New Perspectives on the Making of Post-war Consumer Culture

Editors: Schwarzkopf, S., Gries, R. (Eds.)

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About this book

The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.

About the authors

REGINA BLASZCZYK Department of the History and Sociology of Science, University of Pennsylvania, USA RONALD FULLERTON Professor of Marketing, the American University in Cairo. Egypt KAI-UWE HELLMANN Senior Lecturer in the Sociology of Consumption and Economics, the Technical University of Berlin, Germany DANIEL HOROWITZ Professor in American Studies, Smith College, Massachusetts, USA HELENE KARMASIN Head of Karmasin Motivforschung and member of the management team of the Austrian Gallup Institute KARINA KRUMMEICH Diploma in Communication Science, the University of Vienna, Austria STEFANIE LAHM Doctoral Student, Institute of Communication Science, the University of Vienna, Austria ANDREA MORAWETZ Press Officer, the Austrian Consumer Association (VKI) KATHERINE PARKIN Professor in Modern American History, Monmouth University, New Jersey, USA VÉRONIQUE POUILLARD Assistant Professor, the Université Libre in Brussels, Belgium DIRK SCHINDELBECK Principal Lecturer, the University of Education in Freiburg, Germany GABRIELE SORGO Reader in Cultural History, the University of Vienna, Austria MARK TADAJEWSKI Lecturer in Critical Marketing, the University of Leicester, UK

Table of contents (16 chapters)

Table of contents (16 chapters)
  • Ernest Dichter, Motivation Research and the ‘Century of the Consumer’

    Pages 3-38

    Schwarzkopf, Stefan (et al.)

  • From Vienna to the United States and Back: Ernest Dichter and American Consumer Culture

    Pages 41-57

    Horowitz, Daniel

  • Ernest Dichter: The Motivational Researcher

    Pages 58-74

    Fullerton, Ronald

  • Ernest Dichter, Religion and the Spirit of Capitalism: An Exegete of Pure Cult Religion Serves Consumer Society

    Pages 75-90

    Sorgo, Gabriele

  • Ernest Dichter and Consumer Behaviour: Intellectual Primacy and Interpretive Consumer Research

    Pages 91-106

    Tadajewski, Mark

Buy this book

eBook 58,84 €
price for Spain (gross)
  • ISBN 978-0-230-29394-6
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 103,99 €
price for Spain (gross)
  • ISBN 978-0-230-53799-6
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 72,79 €
price for Spain (gross)
  • ISBN 978-1-349-35955-4
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules

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Bibliographic Information

Bibliographic Information
Book Title
Ernest Dichter and Motivation Research
Book Subtitle
New Perspectives on the Making of Post-war Consumer Culture
Editors
  • S. Schwarzkopf
  • R. Gries
Copyright
2010
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-0-230-29394-6
DOI
10.1057/9780230293946
Hardcover ISBN
978-0-230-53799-6
Softcover ISBN
978-1-349-35955-4
Edition Number
1
Number of Pages
XII, 293
Number of Illustrations
11 b/w illustrations
Topics

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