Overview
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Table of contents (9 chapters)
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Theoretical Framework
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Case Studies
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Conclusion
Keywords
About this book
Reviews
"For Winning in Asia, European Style is an important addition to the strategy literature. Vinod Aggarwal and the other contributors have tackled an ambitious agenda and done it masterfully. The book integrates market and nonmarket strategies with considerations of the geographical scope of competition. The volume provides much needed conceptual and empirical analysis and applies them to major sectors where European companies have entered Asian markets." - David Baron, Stanford Business School
"An international team led by one of America s leading political economists makes a pioneering effort to analyze the interplay of non-market and market trade and investment strategies of European firms entering Asian markets." - Charles E. Morrison, East-West Center, Hawaii
"Aggarwal and his colleagues provide an enlivened and theoretically informed examination of the most important market and nonmarket strategies used by European firms anxious to enter Asia. This volume will appeal to scholars interested in political economy as well as business executives anxious to turn a profit. It's an investment promising a high payoff." - T. J. Pempel, University of Washington
Editors and Affiliations
About the editors
SHUJIRO URATA is Professor of Economics at the School of Social Sciences, Waseda University, Research Fellow at the Japan Center for Economic Research, and Faculty Fellow at the Research Institute of Economy, Trade and Industry in Tokyo. Urata's books include Industrial Policies in East Asia, Measuring the Costs of Protection in Japan, and Asia & Europe: Beyond Competing Regionalism.
Bibliographic Information
Book Title: Winning in Asia, Japanese Style
Book Subtitle: Market and Nonmarket Strategies for Success
Editors: Vinod K. Aggarwal, Shujiro Urata
DOI: https://doi.org/10.1007/978-1-137-10926-2
Publisher: Palgrave Macmillan New York
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Nature America Inc. 2002
Hardcover ISBN: 978-0-312-23910-7Published: 22 November 2002
Softcover ISBN: 978-1-349-63235-0Published: 01 January 2002
eBook ISBN: 978-1-137-10926-2Published: 30 April 2016
Edition Number: 1
Number of Pages: XIII, 282
Topics: Business Strategy/Leadership, Political Science and International Relations, general