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Advertising and Democracy in the Mass Age

  • Book
  • © 1991

Overview

Authors:
  1. Terence H. Qualter

    1. University of Waterloo, Canada

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Table of contents (8 chapters)

  1. Front Matter

    Pages i-ix
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  2. The Birth of the Mass Age

    • Terence H. Qualter
    Pages 1-20

  3. The Changing Face of Capitalism

    • Terence H. Qualter
    Pages 21-36

  4. The Consumer Society

    • Terence H. Qualter
    Pages 37-55

  5. The Social Role of Advertising

    • Terence H. Qualter
    Pages 56-83

  6. The Advertisers’ Perspective

    • Terence H. Qualter
    Pages 84-108

  7. The Liberal Democratic Ideal

    • Terence H. Qualter
    Pages 109-130

  8. Democracy and the Market

    • Terence H. Qualter
    Pages 131-149

  9. Conclusions

    • Terence H. Qualter
    Pages 150-160

  10. Back Matter

    Pages 161-195
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Keywords

About this book

This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.

Authors and Affiliations

  • University of Waterloo, Canada

    Terence H. Qualter

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