Overview
- Authors:
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Hamish E. Macarthur
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Merlin Stone
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Table of contents (15 chapters)
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- Hamish E. Macarthur, Merlin Stone
Pages 1-12
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- Hamish E. Macarthur, Merlin Stone
Pages 13-28
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- Hamish E. Macarthur, Merlin Stone
Pages 29-43
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- Hamish E. Macarthur, Merlin Stone
Pages 44-74
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- Hamish E. Macarthur, Merlin Stone
Pages 75-95
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- Hamish E. Macarthur, Merlin Stone
Pages 96-108
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- Hamish E. Macarthur, Merlin Stone
Pages 109-127
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- Hamish E. Macarthur, Merlin Stone
Pages 128-161
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- Hamish E. Macarthur, Merlin Stone
Pages 162-195
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- Hamish E. Macarthur, Merlin Stone
Pages 196-215
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- Hamish E. Macarthur, Merlin Stone
Pages 216-237
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- Hamish E. Macarthur, Merlin Stone
Pages 238-249
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- Hamish E. Macarthur, Merlin Stone
Pages 250-260
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- Hamish E. Macarthur, Merlin Stone
Pages 261-279
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- Hamish E. Macarthur, Merlin Stone
Pages 280-299
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Back Matter
Pages 301-332
About this book
How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Covering all aspects of the marketing mix, this book provides practical guidance on all the steps required for planning, implementing and executing sales and marketing programmes. This is an invaluable reference source for all managers and professionals in the information technology industry. Videos Hamish Macarthur in conversation with the late Brian Redhead Differentiation in today's markets depends on clear marketing strategies implemented with a strong emphasis on service. This series of 4 videos covers the following key aspects of implementing sales and marketing strategy: * Selling and Account Management * Customer Service * Distribution Channels * Products and Product Mix The videos offer an authoritative insight into helping sales, marketing and planning professionals to address the key issues. For further information please write to: Just Results Multimedia, PO Box11, Woodstock, Oxford OX20 1SG
