Overview
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Table of contents (18 chapters)
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Introduction
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The Context
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Brand-building Strategies in Four Sectors
Keywords
About this book
Reviews
'How far can retailers go in developing and exploiting their own brands? According to a new book, the potential is already a reality in the UK.' - Stephen Foster, Analysis
Bibliographic Information
Book Title: Retail Power Plays
Book Subtitle: From Trading to Brand Leadership
Authors: Andrew Wileman, Michael Jary
DOI: https://doi.org/10.1007/978-1-349-14378-8
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 1997
Hardcover ISBN: 978-0-333-68527-3Published: 24 June 1997
eBook ISBN: 978-1-349-14378-8Published: 27 July 2016
Edition Number: 1
Number of Pages: XVI, 280
Topics: Business Strategy/Leadership, Market Research/Competitive Intelligence, Trade, Medical Sociology