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Palgrave Macmillan

The Politics of Marketing the Labour Party

  • Book
  • © 2005

Overview

Authors:
  1. Dominic Wring

    1. Loughborough University, UK

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Table of contents (10 chapters)

  1. Front Matter

    Pages i-xii
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  2. Introduction: Inside the Political Market

    1. Introduction: Inside the Political Market

      • Dominic Wring
      Pages 1-9

  3. The Propaganda Age

    1. Front Matter

      Pages 11-11
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    2. To Educate or Persuade?

      • Dominic Wring
      Pages 13-24

    3. The Challenge of Symbolic Communication

      • Dominic Wring
      Pages 25-42

  4. The Media Age

    1. Front Matter

      Pages 43-43
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    2. Admass Politics

      • Dominic Wring
      Pages 45-63

    3. Selling the Party

      • Dominic Wring
      Pages 64-80

    4. Designer Labour

      • Dominic Wring
      Pages 81-98

  5. The Marketing Age

    1. Front Matter

      Pages 99-99
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    2. Market Research Socialism

      • Dominic Wring
      Pages 101-117

    3. The New Right Ascendancy

      • Dominic Wring
      Pages 118-136

    4. Brand ‘New’ Labour?

      • Dominic Wring
      Pages 137-160

    5. Conclusion: Everything Must Go

      • Dominic Wring
      Pages 161-179

  6. Back Matter

    Pages 180-262
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Keywords

About this book

The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.

Reviews

'Wring has pulled together in a concise and readable way the various twists and turns within the party as control passed back and forth between those who sought to 'sell' socialism by exploiting advertising and the news media and others who saw themselves as educationalists and were scornful of slick presentational techniques...a well-researched antidote to New Labour spin' - Nicholas Jones, Free Press

'Wring detects a prolonged tug-of-war between two traditions, the 'educationalist' and the marketing...Altogether a fascinating study which merits a wide audience.' - Eric Shaw, Parliamentary Affairs

Authors and Affiliations

  • Loughborough University, UK

    Dominic Wring

About the author

DOMINIC WRING is Senior Lecturer in Communication and Media Studies and a member of the Communication Research Centre in the Department of Social Sciences at Loughborough University. He is Associate Editor of the Journal of Political Marketing and has published work on various aspects of political sociology.

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