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Raising a Ladder to the Moon

The Complexities of Corporate Social and Environmental Responsibility

Authors: McIntosh, M.

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About this book

Raising a ladder to the moon' is a metaphor that was used to describe the immensity of the task of laying the first trans-Atlantic telegraph cable at the end of the nineteenth century. It is used in this book to illuminate the challenges and opportunities that are inherent in the development of corporations as socially and environmentally responsible 'citizens' at the beginning of the twenty-first century. With reference to companies such as Macdonald's, Deutsche Bank, Coca-Cola, Royal Dutch / Shell, BP, Wal-Mart, and Unilever, Raising a Ladder to the Moon argues that in order to re-engage with the world, and solve some of the problems created by globalisation, we must re-see it. We must now see it in the light of its complexities. We have succeeded in creating social systems that create and destroy, that bind us together in common purpose and that set us against each other. Our corporations stand as monuments to our success at building social structures, but they are neither people nor machines. They are alive. They are complex, adaptive systems that can take on a life of their own. We need to embrace that complexity.

About the authors

DR MALCOLM McINTOSH is the Visiting Professor of Corporate Citizenship at the University of Bath, England, General Editor of the Journal of Corporate Citizenship and Editor of Visions of Ethical Business. He is an expert in corporate citizenship, accountability and sustainability and is Special Advisor to the UN Global Compact.

Table of contents (7 chapters)

Table of contents (7 chapters)

Buy this book

eBook 56,99 €
price for Spain (gross)
  • ISBN 978-0-230-51199-6
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 72,79 €
price for Spain (gross)
  • ISBN 978-0-333-96270-1
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 62,39 €
price for Spain (gross)
  • ISBN 978-1-349-42742-0
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • This title is currently reprinting. You can pre-order your copy now.
  • The final prices may differ from the prices shown due to specifics of VAT rules

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Bibliographic Information

Bibliographic Information
Book Title
Raising a Ladder to the Moon
Book Subtitle
The Complexities of Corporate Social and Environmental Responsibility
Authors
Copyright
2003
Publisher
Palgrave Macmillan UK
Copyright Holder
Malcolm McIntosh
eBook ISBN
978-0-230-51199-6
DOI
10.1057/9780230511996
Hardcover ISBN
978-0-333-96270-1
Softcover ISBN
978-1-349-42742-0
Edition Number
1
Number of Pages
XIV, 146
Number of Illustrations
32 b/w illustrations
Topics

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