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Beyond Mobile

People, Communications and Marketing in a Mobilized World

Authors: Lindgren, M., Jedbratt, J., Svensson, E.

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eBook 56,99 €
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  • ISBN 978-0-230-51161-3
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  • Immediate eBook download after purchase
Hardcover 72,79 €
price for Spain (gross)
  • ISBN 978-0-333-98508-3
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  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 62,39 €
price for Spain (gross)
  • ISBN 978-1-349-43090-1
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.

About the authors

MATS LINDGREN is a Managing Partner and Founder of Kairos Future.

JÖRGEN JEDBRATT is a Strategic Advisor, writer and partner of Kairos Future.

ERIKA SVENSSON is a partner of Kairos Future.

Reviews

'There are certainly many entrepreneurs and marketers who, like us, feel a large degree of uncertainty about the effects of new information technology on our consumption of products, and in turn, how this will affect the operations of companies. It is very cheering that this book on tomorrow's mobile marketplace is now available. Not only does it provide highly informative, extensive descriptions of likely scenarios in the area. It is also a book that has arrived just at the right time.' - Carl Wåreus, Director of Marketing, McDonalds Northern Europe

'The strength of this book lies in the quality of the authors' arguments on the evolution of the mobile marketplace. Various aspects of future approaches likely to be taken by the media sector are analysed in detail, and questions are asked about the ultimate ownership of the customer. The possibility that the customer might not want to be owned at all is overlooked. In spite of this, you would be well advised to spend time and attention on this book.' - Mary Jensen, Industry Standard

'There are no trite predictions in Beyond Mobile, just solid analysis combined with some intriguing scenarios of how the industry may develop in the near future. For a clear and comprehensive analysis of the potential of the mobile market, Beyond Mobile by Lindgren, Jedbratt and Svensson would be hard to beat.' - Professor Ian Turner, Director, Graduate Business Studies, Henley Management College

'One of the key drivers for the Internet in the coming years will be the impact of mobility on the media landscape. Mobility will not only create opportunity as consumers react to new services but it will permanently change the way the media companies view their content and their relationship with users. Beyond Mobile considers the forces at play in both the social and technological arenas and offers an informed perspective of the future in a mobilized world.' - Paul Rossi, Commercial Director, Economist.com

'The future of the mobile marketplace is ever-changing and Beyond Mobile brings that future closer to all of us with many interesting insights and anecdotes.' - Tom Blackett and Richard Ward, Interbrand

'Read Beyond Mobile and learn. This book takes you into the projected depths of our increasing dependency on global mobile networks. Rewind a few years: did you honestly believe Vodafone could one day be bigger than BT? Did you think your kids could spend so many hours texting? Did you know that WAP would get wopped? If you scored less than three out of three, get this book now.' - Marketing


Table of contents (13 chapters)

Table of contents (13 chapters)

Buy this book

eBook 56,99 €
price for Spain (gross)
  • ISBN 978-0-230-51161-3
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 72,79 €
price for Spain (gross)
  • ISBN 978-0-333-98508-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 62,39 €
price for Spain (gross)
  • ISBN 978-1-349-43090-1
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.
  • The final prices may differ from the prices shown due to specifics of VAT rules

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Bibliographic Information

Bibliographic Information
Book Title
Beyond Mobile
Book Subtitle
People, Communications and Marketing in a Mobilized World
Authors
Copyright
2002
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-0-230-51161-3
DOI
10.1057/9780230511613
Hardcover ISBN
978-0-333-98508-3
Softcover ISBN
978-1-349-43090-1
Edition Number
1
Number of Pages
XXIV, 262
Topics