Multinationals in Latin America

1. Front Matter

   Pages i-xix

   PDF

2. Introduction

   • Leonardo Liberman, Sergio Garcilazo, Eva Stal

   Pages 1-4

3. Martifer: Analyzing the Business Opportunity to Internationalize in an Emerging Economy

   • Mário H. Ogasavara, Artur G. de Oliveira, Welynadia R. Pereira

   Pages 5-19

4. Beauty Competition in Central America: Zermat vs Avon

   • John Daniels, Joseph Ganitsky

   Pages 20-33

5. TOTVS Franchises in Latin America: Innovation and Internationalization

   • Eva Stal, Victor Almeida

   Pages 34-48

6. Natura and the Development of a Sustainable Supply Chain in the Amazon Region

   • Dirk Michael Boehe, Leandro Simões Pongeluppe, Sérgio Giovanetti Lazzarini

   Pages 49-71

7. Resolving Disputes in Different Cultures — the Diplomatic Way

   • Diana Bank, Raymond Saner

   Pages 72-82

8. A Chef’s Dream

   • Oswaldo Morales Tristán, Jaime Serida-Nishimura

   Pages 83-98

9. World-Class Medical Tourism in Colombia

   • Cristina Robledo-Ardila

   Pages 99-112

10. Soy-Based Beverages in Latin America

    • Alfredo Behrens

    Pages 113-119

11. Martifer: Analyzing the Business Opportunity to Internationalize in an Emerging Economy

    • Mário H. Ogasavara, Artur G. de Oliveira, Welynadia R. Pereira

    Pages 120-129

12. Beauty Competition in Central America: Zermat vs. Avon

    • John Daniels, Joseph Ganitsky

    Pages 130-132

13. TOTVS Franchises in Latin America: Innovation and Internationalization

    • Eva Stal, Victor Almeida

    Pages 133-146

14. Natura and the Development of a Sustainable Supply Chain in the Amazon Region

    • Dirk Michael Boehe, Leandro Simões Pongeluppe, Sérgio Giovanetti Lazzarini

    Pages 147-156

15. Resolving Disputes in Different Cultures — the Diplomatic Way

    • Diana Bank, Raymond Saner

    Pages 157-161

16. A Chef’s Dream

    • Oswaldo Morales Tristán, Jaime Serida-Nishimura

    Pages 162-168

17. World-Class Medical Tourism in Colombia

    • Cristina Robledo-Ardila

    Pages 169-181

18. Soy-Based Beverages in Latin America

    • Alfredo Behrens

    Pages 182-200

19. Back Matter

    Pages 201-203

    PDF

The book deals with cases about the impact of, and interaction between, the different Latin American cultural, economic, legal, and political settings on activities, strategies, structures and decision-making processes of MNCs. The cases focus on business processes, settings and organizational behavior in Latin America.

• business
• innovation
• interaction
• internationalization
• organization
• organizations
• service
• strategy

• Universidad de los Andes, Chile

  Leonardo Liberman

• Universidad Panamericana, Mexico

  Sergio Garcilazo

• Faculdades Metropolitanas Unidas (FMU), Brazil

  Eva Stal

Leonardo Liberman is an Associate Professor at Universidad de los Andes, Chile, in the Faculty of Business and Economics. He has worked as a lecturer and assistant professor in Sweden, Australia and Chile, and has authored and co-authored more than a dozen top-tier, peer-reviewed journal articles. He has also held leadership roles in academic and business organizations and is the founder of AIB-Latin America (www.aib-lat.org) and its first Chapter Chair.
 
Sergio Garcilazo is a Professor at Universidad Panamericana, Mexico.
 
Eva Stahl is Full Professor at Faculdades Metropolitanas Unidas (FMU), Brazil.

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