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Social Media and Strategic Communications

  • Book
  • © 2013

Overview

Editors:
  1. Hana S. Noor Al-Deen

    1. University of North Carolina Wilmington, USA

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    You can also search for this editor in PubMed   Google Scholar

  2. John Allen Hendricks

    1. Stephen F. Austin State University, USA

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    You can also search for this editor in PubMed   Google Scholar

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Table of contents (12 chapters)

  1. Front Matter

    Pages i-xxv
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  4. Social Media Policies/Practices and Legal/Ethical Considerations

    1. Front Matter

      Pages 157-157
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    2. Organizational Social Media Policies and Best Practice Recommendations

      • Melissa D. Dodd, Don W. Stacks
      Pages 159-179

    3. Legal and Ethical Use of Social Media for Strategic Communicators

      • Daxton R. Stewart, Catherine A. Coleman
      Pages 180-198

    4. #knowwhatyoutweet: The FTC is Watching

      • Holly Kathleen Hall, Myleea D. Hill, Mary Jackson Pitts
      Pages 199-217

    5. Legal Issues in Social Media

      • Genelle I. Belmas
      Pages 218-233

  5. Back Matter

    Pages 235-238
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Keywords

About this book

Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations.

Editors and Affiliations

  • University of North Carolina Wilmington, USA

    Hana S. Noor Al-Deen

  • Stephen F. Austin State University, USA

    John Allen Hendricks

About the editors

Genelle I. Belmas, California State University, Fullerton, USA Linda Thorsen Bond, Stephen F. Austin State University, USA Heather Carithers, marketing and public relations professional, USA Catherine A. Coleman, Texas Christian University, USA Everette E. Dennis, Northwestern University, Qatar Melissa D. Dodd, State University of New York, Oswego, USA Karen Freberg, University of Louisville, USA Meghan Graham, media relations practitioner, USA Sara Green-Hamann, postgraduate researcher, USA Holly Kathleen Hall, Arkansas State University, USA Sara Steffes Hansen, University of Wisconsin Oshkosh, USA Casey Hart, Stephen F. Austin State University, USA Nicole Hendricks, postgraduate researcher, USA Myleea Hill, Arkansas State University, USA Yan Jin, Virginia Commonwealth University, USA Jin Kyun Lee, University of Wisconsin Oshkosh, USA Seungae Lee, postgraduate researcher, USA Regina Lewis,University of Alabama, USA Shana Meganck, postgraduate researcher, USA Marcus Messner, Virginia Commonwealth University, USA Vivian Medina-Messner, Virginia Commonwealth University, USA Sally Norton, public health research consultant and wellness educator, USA Michael J. Palenchar, University of Tennessee, USA Mary Jackson Pitts, Arkansas State University, USA Scott C. Quarforth, postgraduate researcher, USA John C. Sherblom, University of Maine, USA Jae-Hwa Shin, University of Southern Mississippi, USA Brian G. Smith, Purdue University, USA Don W. Stacks, University of Miami, USA Daxton R. "Chip" Stewart, Texas Christian University, USA Brandi A. Watkins, postgraduate researcher, USA

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