Bocconi on Management

Models of Scenario Building and Planning

Facing Uncertainty and Complexity

Authors: Martelli, A.

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eBook 83,29 €
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  • ISBN 978-1-137-29350-3
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Hardcover 124,79 €
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Softcover 103,99 €
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About this book

Models of Scenario Building and Planning offers a unique and innovative exploration of the scenario approach. The book focuses on the analysis of the competitors' behavior; the analysis of risk and uncertainty; and the link between scenarios and strategies.

About the authors

Antonio Martelli started teaching business planning at LUISS (Libera Università Italiana degli Studi Sociali), Rome, in 1983, where he was also director of the management school. From 1986 to 2010, he taught business policy and strategy at Bocconi University in Milan, as well as in their business school (SDA). He has also taught in several other Italian universities and has been a Visiting Professor at the University of San Diego's summer school program, as well as teaching at the European Studies Program of the University of Malaysia at Kuala Lumpur and at the New South Wales University in Sydney, Australia. He has written twelve books and about a hundred articles and papers on economic and management issues. His most recent book on scenarios (in Italian) is 2010–2025. Scenarios of the Transition, 2009. He also has a keen interest in economic and military history, on which he has published several monographs.

Table of contents (10 chapters)

Table of contents (10 chapters)

Buy this book

eBook 83,29 €
price for Spain (gross)
  • ISBN 978-1-137-29350-3
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 124,79 €
price for Spain (gross)
  • ISBN 978-1-137-29349-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 103,99 €
price for Spain (gross)
  • ISBN 978-1-349-45119-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules

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Bibliographic Information

Bibliographic Information
Book Title
Models of Scenario Building and Planning
Book Subtitle
Facing Uncertainty and Complexity
Authors
Series Title
Bocconi on Management
Copyright
2014
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-137-29350-3
DOI
10.1057/9781137293503
Hardcover ISBN
978-1-137-29349-7
Softcover ISBN
978-1-349-45119-7
Edition Number
1
Number of Pages
XXII, 315
Topics