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Beyond the Business Plan

10 Principles for New Venture Explorers

  • Book
  • © 2013

Overview

Authors:
  1. Simon Bridge

    1. University of Ulster, Ireland

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    You can also search for this author in PubMed   Google Scholar

  2. Cecilia Hegarty

    1. PLATO EBR, N. Ireland and Ireland

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    You can also search for this author in PubMed   Google Scholar

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Table of contents (23 chapters)

  1. Front Matter

    Pages i-xvii
    Download chapter PDF

  2. Why Look Beyond the Business Plan?

    1. Front Matter

      Pages 1-2
      Download chapter PDF

    2. The Purpose of This Book

      • Simon Bridge, Cecilia Hegarty
      Pages 3-12

    3. Business Plans — Why Are They Advocated?

      • Simon Bridge, Cecilia Hegarty
      Pages 13-25

    4. Are Business Plans Appropriate?

      • Simon Bridge, Cecilia Hegarty
      Pages 27-40

    5. Business Plans Are Not the Only Option

      • Simon Bridge, Cecilia Hegarty
      Pages 41-50

    6. Enterprise and Exploration

      • Simon Bridge, Cecilia Hegarty
      Pages 51-63

    7. A Guide for Explorers?

      • Simon Bridge, Cecilia Hegarty
      Pages 65-69

  3. The Ten Principles

    1. Front Matter

      Pages 71-72
      Download chapter PDF

    2. The Starting Point: Understanding How to Explore

      • Simon Bridge, Cecilia Hegarty
      Pages 73-80

    3. Principle 1 — An Enterprise Is a Means, Not an End

      • Simon Bridge, Cecilia Hegarty
      Pages 81-88

    4. Principle 2 — Don’t Commit More than You Can Afford to Lose

      • Simon Bridge, Cecilia Hegarty
      Pages 89-95

    5. Principle 3 — Start from Where You Are

      • Simon Bridge, Cecilia Hegarty
      Pages 97-101

    6. Principle 4 — Carry Out Reality Checks and Make Appropriate Plans

      • Simon Bridge, Cecilia Hegarty
      Pages 103-108

    7. Principle 5 — The Only Reliable Test Is a Real One

      • Simon Bridge, Cecilia Hegarty
      Pages 109-118

    8. Principle 6 — Get Started and Get Some Momentum

      • Simon Bridge, Cecilia Hegarty
      Pages 119-130

    9. Principle 7 — Accept Uncertainty

      • Simon Bridge, Cecilia Hegarty
      Pages 131-140

    10. Principle 8 — Look for Opportunities

      • Simon Bridge, Cecilia Hegarty
      Pages 141-145

    11. Principle 9 — Build and Use Social Capital

      • Simon Bridge, Cecilia Hegarty
      Pages 147-158

    12. Principle 10 — Acquire the Relevant Skills

      • Simon Bridge, Cecilia Hegarty
      Pages 159-163
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Keywords

About this book

This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.

Authors and Affiliations

  • University of Ulster, Ireland

    Simon Bridge

  • PLATO EBR, N. Ireland and Ireland

    Cecilia Hegarty

About the authors

SIMON BRIDGE is a practitioner and academic, and has worked in the enterprise field for nearly 30 years, first in LEDU (Northern Ireland's small business agency) and then in his own business as a consultant and facilitator. He is Visiting Professor of Entrepreneurship at the University of Ulster and co-author of Understanding Enterprise, Entrepreneurship and Small Business - a leading enterprise text book, the fourth edition of which is now in preparation - and has also written on social enterprise and enterprise policy. Simon speaks at business and entrepreneurship conferences worldwide and consults with organizations on manager training and development in entrepreneurship.

CECILIA HEGARTY is an active contributor to the national strategy for entrepreneurship education in Ireland and has worked in entrepreneurship higher education for over 10 years in programme development and delivery from undergraduate to post-doctoral level. She is also a consultant working directly with SMEs on entrepreneurship and training. Dr Hegarty sits on a number of international journal review boards and has published widely in the field of entrepreneurship and enterprise including journal articles, book chapters and textbooks. Cecilia's current research interests relate to entrepreneurship education, family SME growth and succession and applied enterprise research. Cecilia is also a regular conference speaker and regularly presents papers and new research to these key networks.

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