Overview
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Table of contents (16 chapters)
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Front Matter
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Introduction
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Know Who You Are
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Front Matter
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Know What You Will Bring Your Audience
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Front Matter
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Know How You Will Bring It to Your Audience
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Front Matter
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Keywords
About this book
Reviews
"Brand Romance is the blueprint for harnessing the power of high design and for winning the hearts and minds of your customers."
- Stefano Marzano, Chief Design Officer, Group Management, AB Electrolux
"If you want to learn about how to build a brand and the role that great design can play then you'll 'love' this book. It sets out the do's and don'ts for building great relationships in an engaging and refreshingly readable way, and it is peppered with really good case studies that bring the theory vibrantly to life."
- John Mathers, CEO, Design Council
"This book engagingly and simply shows that human-centred design principles can help us to generate the loyalty, affection and even love between consumers and brands, to drive 21st century corporate success."
- Mat Hunter, Chief Design Officer, Design Council
"This book goes straight to the heart and the head, showing us the science of emotion required to make your brand loved. It is also a master class of how design defines the character and then delivers brand emotions at every opportunity in your customers and your organisation. There's a lot to love about this book."
- Clive Grinyer, Director of Customer Experience, Cisco Consultancy Services
"A beautifully eloquent story of how brands design with the love of the audience in mind, in order to build their audience's love for the brand."
-Andy Payne, Global Chief Creative Officer, Interbrand>
About the authors
Neil Gridley is a Design and Innovation Consultant working with businesses at all stages of growth. He has over 20 years experience in consultancy and international business, including user centred design and brand development at Philips, design management at Tesco and as a programme development leader at the UK's national strategic body for design, the Design Council. He has developed successful products, brands and services across industries and sectors, for businesses ranging from start-ups through to global corporations. He is a highly regarded practitioner and often asked to speak on the role of design in business at events, especially through his connections with the Design Council and their Design Leadership Programme.
Bibliographic Information
Book Title: Brand Romance
Book Subtitle: Using the Power of High Design to Build a Lifelong Relationship with Your Audience
Authors: Yasushi Kusume, Neil Gridley
DOI: https://doi.org/10.1057/9781137369017
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2013
Hardcover ISBN: 978-1-137-36900-0Published: 25 November 2013
Softcover ISBN: 978-1-349-47481-3Published: 01 January 2013
eBook ISBN: 978-1-137-36901-7Published: 25 November 2013
Edition Number: 1
Number of Pages: XI, 235
Topics: Marketing, Business Strategy/Leadership, Knowledge Management, Market Research/Competitive Intelligence