Palgrave Macmillan Studies in Banking and Financial Institutions

Retail Banking

Business Transformation and Competitive Strategies for the Future

Authors: Omarini, A.

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eBook 118,99 €
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  • ISBN 978-1-137-39255-8
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Hardcover 145,59 €
price for Spain (gross)
  • ISBN 978-1-137-39254-1
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About this book

The world of retail banking is changing. While previously a purely money-making entity, the industry has brought social responsibility onto its agenda, and the ground rules for success have altered. Traditional convictions, rules and values that have influenced all banking business in the past are brought into question by this shift, and banks are adopting bold strategies in order to win out over competitors. Taking both multidisciplinary and holistic approaches, Retail Banking is a comprehensive analysis of how traditional retail banks can meet the challenges of the emerging competitive landscape. It outlines the importance of considering the traditional fundamentals of banking and fitting them into the modern times, where technology is pervasive and developments in the macro and micro scenarios have changed the landscape of the industry. It highlights that modern retail banking is a conscious step away from the past, and suggests that for banks to succeed in this field, they must step away from ad-hoc initiatives and instead encourage loyalty and a life-long confidence in each of their customers. This book will be of interest to those with in interest in retail banking, bank management, business models and strategies and financial services.

About the authors

The guest chapter is written by Martin Butler, who has enjoyed a distinguished career in advertising and marketing and has worked in top international agencies including the Grey and Saatchi & Saatchi networks. In the 1980s he became one of London's youngest advertising agency owners by launching his own company, which he then built into one of the largest privately owned advertising and marketing groups in the UK.

Table of contents (7 chapters)

Table of contents (7 chapters)

Buy this book

eBook 118,99 €
price for Spain (gross)
  • ISBN 978-1-137-39255-8
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 145,59 €
price for Spain (gross)
  • ISBN 978-1-137-39254-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules

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Bibliographic Information

Bibliographic Information
Book Title
Retail Banking
Book Subtitle
Business Transformation and Competitive Strategies for the Future
Authors
Series Title
Palgrave Macmillan Studies in Banking and Financial Institutions
Copyright
2015
Publisher
Palgrave Macmillan UK
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-1-137-39255-8
DOI
10.1057/9781137392558
Hardcover ISBN
978-1-137-39254-1
Series ISSN
2523-336X
Edition Number
1
Number of Pages
XXVI, 297
Topics