Fair Trade in CSR Strategy of Global Retailers

Editors: Stefanska, M., Nestorowicz, R., Stefa?ska, Magdalena (Eds.)

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  • ISBN 978-1-137-38904-6
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Hardcover 114,39 €
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Softcover 90,47 €
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About this book

Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

About the authors

Magdalena Stefa?ska, Poznan University, Poland Renata Nestorowicz, Poznan University, Poland Tomasz Wanat, Poznan University, Poland Ewa Jerzyk, Poznan University, Poland Henryk Mruk, Poznan University, Poland Anna Rogala, Poznan University, Poland Gra?yna ?migielska, Cracow University of Economics, Poland Ryszard Stefa?ski, independent researcher

Table of contents (7 chapters)

Table of contents (7 chapters)
  • Theoretical Foundations of CSR in Retailing

    Pages 1-33

    Stefańska, Magdalena (et al.)

  • Development of the Fair Trade Idea in Europe and the United States

    Pages 35-64

    Stefańska, Magdalena (et al.)

  • A Critical Look at the Application in Practice of Fair Trade

    Pages 65-87

    Jerzyk, Ewa (et al.)

  • Corporate Social Responsibility and Fair Trade in Relations of Retailers with Suppliers

    Pages 89-115

    Stefańska, Magdalena (et al.)

  • The Influence of CSR and Fair Trade Communications on Attitude, Customer Behavior, and Retailer Perception

    Pages 117-147

    Wanat, Tomasz (et al.)

Buy this book

eBook 72,99 €
price for Spain (gross)
  • ISBN 978-1-137-38904-6
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 114,39 €
price for Spain (gross)
  • ISBN 978-1-137-39568-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 90,47 €
price for Spain (gross)
  • ISBN 978-1-349-48435-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Fair Trade in CSR Strategy of Global Retailers
Editors
  • M. Stefanska
  • R. Nestorowicz
  • Magdalena Stefa?ska
Copyright
2015
Publisher
Palgrave Macmillan US
Copyright Holder
Magdalena Stefa?ska and Renata Nestorowicz
eBook ISBN
978-1-137-38904-6
DOI
10.1057/9781137389046
Hardcover ISBN
978-1-137-39568-9
Softcover ISBN
978-1-349-48435-5
Edition Number
1
Number of Pages
XVIII, 205
Number of Illustrations
7 b/w illustrations
Topics