Tourist Activities in Multimodal Texts

1. Front Matter

   Pages i-xv

   PDF

2. Introduction

   • Melani Nekić

   Pages 1-17

3. A Multi-Layer Approach to the Website Analysis

   • Melani Nekić

   Pages 18-61

4. Analysis of Website Layout

   • Melani Nekić

   Pages 62-77

5. Analysis of Meaning-Making in Tourist Websites

   • Melani Nekić

   Pages 78-169

6. Conclusion

   • Melani Nekić

   Pages 170-179

7. Back Matter

   Pages 180-227

   PDF

The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites.

• Multimodality
• Tourism Websites
• Social Semiotics
• tourism discourse
• astronomy
• cultural heritage
• history
• history of literature
• history of mathematics
• layout
• material
• Natural
• story
• tourism
• discourse analysis

“I would recommend this book first and foremost to those who are seeking models to carry out multimodal and semiotic analyses. … readers will find in this book relevant and up-to-date reading matter with which to venture into the promising field of multimodality. In sum, this publication is a very useful addition both to studies in promotional tourism discourse and to the burgeoning field of multimodal studies.” (Miguel Fuster-Marquez, English Text Construction, Vol. 8 (2), Winter, 2015)

• Justus Liebig University, Giessen, Germany

  Melani Nekić

Melani Neki? has completed her doctoral studies at the Justus-Liebig University (JLU) and the International Graduate Centre for the Study of Culture (GCSC) in Gießen, Germany. Currently, she is a Language and Communication Trainer and Lecturer at diverse companies and educational institutions in Germany. Her research interests revolve around functional linguistics, social semiotics, multimodal communication and tourism studies.

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