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Australian Women in Advertising in the Twentieth Century

  • Book
  • © 2016

Overview

Authors:
  1. Jackie Dickenson

    1. University of Melbourne, Australia

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Table of contents (11 chapters)

  1. Front Matter

    Pages i-x
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  2. Introduction

    • Jackie Dickenson
    Pages 1-9

  3. Advertising: A Suitable Career?

    • Jackie Dickenson
    Pages 10-23

  4. Educating Shoppers in the 1920s

    • Jackie Dickenson
    Pages 24-38

  5. Elma Kelly’s Empire: An Australian in Asia

    • Jackie Dickenson
    Pages 39-53

  6. Looking Out to the World

    • Jackie Dickenson
    Pages 54-65

  7. The Girls Who Made It

    • Jackie Dickenson
    Pages 66-79

  8. Advertising and Beyond

    • Jackie Dickenson
    Pages 80-92

  9. Women Experts and Consumer Culture

    • Jackie Dickenson
    Pages 93-106

  10. Selling Fashion after World War Two

    • Jackie Dickenson
    Pages 107-118

  11. Bold Invaders: The Impact of the Women’s Movement

    • Jackie Dickenson
    Pages 119-131

  12. Conclusion

    • Jackie Dickenson
    Pages 132-135

  13. Back Matter

    Pages 136-144
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Keywords

About this book

When did Australian women first enter the advertising industry? The stereotypical advertising executive might be a pony-tailed, Ferrari-driving, young-ish man, but women have worked in Australian advertising agencies from the first years of the modern industry, and today they comprise half of the industry's workforce. Australian Women in Advertising in the Twentieth Century rescues these women from their obscurity. By employing a broader definition of advertising than usual, this study reveals the important role women have played in the development of the Australian advertising industry, sheds light on women's struggle to reach the higher echelons of the industry, and considers why the popular image of the advertising executive is at such variance from the reality. The experiences of these remarkable women across a century of Australian advertising provide valuable information on the role of gender in the development of this ubiquitous industry, as well as the encroachment of consumer culture.

Reviews

“Australian Women in Advertising in the Twentieth Century is shorter than most monographs, at fewer than 50,000 words. It is not thin, however, as its purpose is cohesive and sustained. The book contains a bibliography and index. It is well-edited and each chapter features a discrete title page with separate abstract and publication details, hence ‘digital-ready’, and endnotes. For a book aimed at academics and university students this format is apt.” (Julie Mcintyre, Australian Historical Studies, Vol. 48 (1), February, 2017)

Authors and Affiliations

  • University of Melbourne, Australia

    Jackie Dickenson

About the author

Jackie Dickenson is Senior Research Associate at the University of Melbourne, Australia, and has previously worked in the advertising industry in Britain and Australia, as an art director and copywriter. She is the author of Renegades and Rats (2006) and Trust Me: Australians and their Politicians (2013).

Bibliographic Information

  • Book Title: Australian Women in Advertising in the Twentieth Century

  • Authors: Jackie Dickenson

  • DOI: https://doi.org/10.1057/9781137514349

  • Publisher: Palgrave Pivot London

  • eBook Packages: History, History (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s) 2016

  • Hardcover ISBN: 978-1-137-51433-2Published: 15 December 2015

  • eBook ISBN: 978-1-137-51434-9Published: 29 April 2016

  • Edition Number: 1

  • Number of Pages: X, 144

  • Topics: Cultural History, Social History, Modern History, Australasian History, Industries

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