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Palgrave Macmillan

Entrepreneurial Marketing for SMEs

  • Book
  • © 2015

Overview

Authors:
  1. Luca Cacciolatti

    1. University of Westminster, UK

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    You can also search for this author in PubMed   Google Scholar

  2. Soo Hee Lee

    1. University of Kent, UK

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    You can also search for this author in PubMed   Google Scholar

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Table of contents (11 chapters)

  1. Front Matter

    Pages i-x
    Download chapter PDF

  2. Introduction

    • Luca Cacciolatti, Soo Hee Lee
    Pages 1-5

  3. The Nature of the Small and Medium-Sized Enterprise

    • Luca Cacciolatti, Soo Hee Lee
    Pages 6-27

  4. Small Business Owners and Their Environment

    • Luca Cacciolatti, Soo Hee Lee
    Pages 28-45

  5. Entrepreneurial Cognition and Learning

    • Luca Cacciolatti, Soo Hee Lee
    Pages 46-56

  6. Growth Strategies within an SME Context

    • Luca Cacciolatti, Soo Hee Lee
    Pages 57-88

  7. The Role of Structured Marketing Information in SMEs’ Decision-Making

    • Luca Cacciolatti, Soo Hee Lee
    Pages 89-103

  8. Internationalisation Strategies

    • Luca Cacciolatti, Soo Hee Lee
    Pages 104-115

  9. Value Propositions: How to Build SMEs’ Offering

    • Luca Cacciolatti, Soo Hee Lee
    Pages 116-149

  10. Pricing and Distribution Decisions in a Context of Low Distribution Capacity

    • Luca Cacciolatti, Soo Hee Lee
    Pages 150-156

  11. Building Brands in SMEs

    • Luca Cacciolatti, Soo Hee Lee
    Pages 157-172

  12. Supply Chain Relationships Management: SMEs’ Partners

    • Luca Cacciolatti, Soo Hee Lee
    Pages 173-184

  13. Back Matter

    Pages 185-215
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Keywords

About this book

Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.

Authors and Affiliations

  • University of Westminster, UK

    Luca Cacciolatti

  • University of Kent, UK

    Soo Hee Lee

About the authors

Luca Cacciolatti is Associate Professor and Senior Lecturer of Marketing at University of Westminster, UK. His research interests include SME marketing and marketing decision making, marketing intelligence and strategic marketing.

Soo Hee Lee is Professor of Organization Studies at Kent Business School, University of Kent, UK. His research focuses on comparative institutions, innovation systems, and digital convergence and remediation of creative practice in arts and design.

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