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Gizmos or: The Electronic Imperative

How Digital Devices have Transformed American Character and Culture

  • Book
  • © 2015

Overview

Authors:
  1. Arthur Asa Berger

    1. San Francisco State University, USA

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Table of contents (12 chapters)

  1. Front Matter

    Pages i-xv
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  2. Introduction: Why I Decided to Write This Book

    • Arthur Asa Berger
    Pages 1-9

  3. The Internet: Everyone Is Connected

    • Arthur Asa Berger
    Pages 10-24

  4. Smartphones: Everyone Can Do Anything

    • Arthur Asa Berger
    Pages 25-35

  5. Television: Everyone’s Watching

    • Arthur Asa Berger
    Pages 36-48

  6. Tablet Computers: Everyone’s a God

    • Arthur Asa Berger
    Pages 49-57

  7. Computers: Everyone’s a Writer

    • Arthur Asa Berger
    Pages 58-64

  8. Video Game Consoles and Video Games: Everyone’s a Hero

    • Arthur Asa Berger
    Pages 65-74

  9. Digital Watches and Smart Watches: Everyone’s Monitored

    • Arthur Asa Berger
    Pages 75-83

  10. Digital Cameras and Photography: Everyone’s a Documentary Maker

    • Arthur Asa Berger
    Pages 84-90

  11. Computer Printers: Everyone’s a Publisher

    • Arthur Asa Berger
    Pages 91-95

  12. Flatbed Computer Scanners: Everyone’s an Art Director

    • Arthur Asa Berger
    Pages 96-105

  13. Coda

    • Arthur Asa Berger
    Pages 106-107

  14. Back Matter

    Pages 108-114
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Keywords

About this book

Gizmos or: The Electronic Imperative offers a concise series of analyses on the transformative impact of digital devices on American society. With approaches ranging from semiotic theory to psychoanalytic theory, sociological theory to personal reflection, Berger taps the span of knowledge from his prolific career to help readers better understand the role digital devices play both in their technologic, economic, and common-use forms. Using accessible, conversational language and numerous illustrations, Berger deconstructs familiar objects and media for readers ranging from field specialists to everyday cultural consumers alike.

Authors and Affiliations

  • San Francisco State University, USA

    Arthur Asa Berger

About the author

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop and Agitpop: Political Culture and Communication Theory. Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica.

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