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Palgrave Macmillan

Managing Green Issues

  • Book
  • © 2000

Overview

Authors:
  1. Tom Curtin
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  2. Jacqueline Jones
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Table of contents (16 chapters)

  1. Front Matter

    Pages i-xiii
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  2. Introduction

    1. Front Matter

      Pages 1-1
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    2. Corporate Reputation in a ‘Green’ World

      • Tom Curtin, Jacqueline Jones
      Pages 3-5

  3. The World of Green Issues

    1. Front Matter

      Pages 7-7
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    2. The Rise of Environmental Consciousness and Conscience

      • Tom Curtin, Jacqueline Jones
      Pages 9-16

    3. What Makes a Green Issue?

      • Tom Curtin, Jacqueline Jones
      Pages 17-28

    4. The Environmental Movement — Corporations for a New Millennium

      • Tom Curtin, Jacqueline Jones
      Pages 29-33

  4. The Practical Management of Green Issues

    1. Front Matter

      Pages 35-35
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    2. Identifying and Segmenting Stakeholders

      • Tom Curtin, Jacqueline Jones
      Pages 37-54

    3. Stakeholders within the Power Pyramid

      • Tom Curtin, Jacqueline Jones
      Pages 55-64

    4. The Stakeholder Diagnostic

      • Tom Curtin, Jacqueline Jones
      Pages 65-78

    5. Launching and Managing Issues-related Projects

      • Tom Curtin, Jacqueline Jones
      Pages 79-96

    6. Finding Third Party Advocates

      • Tom Curtin, Jacqueline Jones
      Pages 97-106

    7. Getting TPAs to Act on a Project

      • Tom Curtin, Jacqueline Jones
      Pages 107-118

  5. Communication Tools

    1. Front Matter

      Pages 119-119
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    2. The Use and Limitations of Traditional Marketing-led Mass Communication Techniques

      • Tom Curtin, Jacqueline Jones
      Pages 121-133

    3. Market Research: What do People Really Think and does it Matter?

      • Tom Curtin, Jacqueline Jones
      Pages 134-144

    4. Dealing with the Media

      • Tom Curtin, Jacqueline Jones
      Pages 145-166

    5. Managing Public Meetings

      • Tom Curtin, Jacqueline Jones
      Pages 167-183

  6. Environmental Credentials

    1. Front Matter

      Pages 185-185
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Keywords

About this book

The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an organisation is seen and how its reputation is judged, it has huge implications for the organisation's success, brand values and the sales decisions of consumers towards its products. This book contains much practical advice, with case studies, and will guide the modern organisation on how to channel environmental issues to gain competitive advantage.

About the authors

TOM CURTIN has worked for a number of companies in Public Relations and Corporate Communications. He now runs his own consultancy company that specialises in the management of green issues and is a freelance business writer and journalist. For more information visit his website at
www.greenissues.com

Bibliographic Information

  • Book Title: Managing Green Issues

  • Authors: Tom Curtin, Jacqueline Jones

  • DOI: https://doi.org/10.1057/9780230509290

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2000

  • Softcover ISBN: 978-1-349-42296-8Published: 01 January 2000

  • eBook ISBN: 978-0-230-50929-0Published: 22 May 2000

  • Edition Number: 1

  • Number of Pages: XIII, 205

  • Topics: Management, Environmental Economics

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