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Palgrave Macmillan

Sport Business in the Global Marketplace

  • Book
  • © 2003

Overview

Authors:
  1. Hans Westerbeek
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  2. Aaron Smith
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Table of contents (9 chapters)

  1. Front Matter

    Pages i-xiv
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  2. S-commerce: Facing the Future of Sport Business

    • Hans Westerbeek, Aaron Smith
    Pages 1-51

  3. Bums on Seats: The Social Phenomenon of Sport

    • Hans Westerbeek, Aaron Smith
    Pages 52-78

  4. Putting Sport on the Map: The Structure of Global Sport

    • Hans Westerbeek, Aaron Smith
    Pages 79-88

  5. Business or Pleasure: The Commercialisation of Sport

    • Hans Westerbeek, Aaron Smith
    Pages 89-127

  6. Self Service: Sport and the Services Economy

    • Hans Westerbeek, Aaron Smith
    Pages 128-152

  7. In the Spider’s Web: The Internet and Competitive Advantage in Global Sport

    • Daniel Evans
    Pages 153-171

  8. Speaking in Tongues: Global Sport Marketing across Cultures

    • Hans Westerbeek, Aaron Smith
    Pages 172-196

  9. Sport Trek: Future Sport Business in the Global Marketplace

    • Hans Westerbeek, Aaron Smith
    Pages 197-228

  10. Epilogue: Brilliant Orange Finally Go all the Way!

    • Hans Westerbeek, Aaron Smith
    Pages 229-233

  11. Back Matter

    Pages 234-241
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Keywords

About this book

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

About the authors

HANS WESTERBEEK and AARON SMITH are consultants with Manage to Manage Australasia Pty Ltd. with considerable experience in the area of sport business and the business of sport.

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