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Sport Business in the Global Marketplace

Authors: Westerbeek, H., Smith, A.

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eBook 71,68 €
price for Spain (gross)
  • ISBN 978-0-230-59889-8
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 103,99 €
price for Spain (gross)
Softcover 88,39 €
price for Spain (gross)
About this book

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

About the authors

HANS WESTERBEEK and AARON SMITH are consultants with Manage to Manage Australasia Pty Ltd. with considerable experience in the area of sport business and the business of sport.

Table of contents (9 chapters)

Table of contents (9 chapters)

Buy this book

eBook 71,68 €
price for Spain (gross)
  • ISBN 978-0-230-59889-8
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 103,99 €
price for Spain (gross)
Softcover 88,39 €
price for Spain (gross)

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Bibliographic Information

Bibliographic Information
Book Title
Sport Business in the Global Marketplace
Authors
Copyright
2003
Publisher
Palgrave Macmillan UK
Copyright Holder
Hans Westerbeek and Aaron Smith
eBook ISBN
978-0-230-59889-8
DOI
10.1057/9780230598898
Hardcover ISBN
978-1-4039-0300-6
Softcover ISBN
978-1-349-50845-7
Edition Number
1
Number of Pages
XIV, 241
Number of Illustrations
251 b/w illustrations
Topics