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- About this book
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Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
- About the authors
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HANS WESTERBEEK and AARON SMITH are consultants with Manage to Manage Australasia Pty Ltd. with considerable experience in the area of sport business and the business of sport.
- Table of contents (9 chapters)
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S-commerce: Facing the Future of Sport Business
Pages 1-51
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Bums on Seats: The Social Phenomenon of Sport
Pages 52-78
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Putting Sport on the Map: The Structure of Global Sport
Pages 79-88
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Business or Pleasure: The Commercialisation of Sport
Pages 89-127
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Self Service: Sport and the Services Economy
Pages 128-152
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Table of contents (9 chapters)
Bibliographic Information
- Bibliographic Information
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- Book Title
- Sport Business in the Global Marketplace
- Authors
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- H. Westerbeek
- A. Smith
- Copyright
- 2003
- Publisher
- Palgrave Macmillan UK
- Copyright Holder
- Hans Westerbeek and Aaron Smith
- eBook ISBN
- 978-0-230-59889-8
- DOI
- 10.1057/9780230598898
- Hardcover ISBN
- 978-1-4039-0300-6
- Softcover ISBN
- 978-1-349-50845-7
- Edition Number
- 1
- Number of Pages
- XIV, 241
- Number of Illustrations
- 251 b/w illustrations
- Topics
