Metaphor and Gender in Business Media Discourse
A Critical Cognitive Study
Authors: Koller, V.
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- About this book
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This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.
- About the authors
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VERONIKA KOLLER is Lecturer in English Language, Department of Linguistics and English Language, Lancaster University, UK. Her research focuses on cognitive semantics and critical discourse analysis, especially corporate discourse. Her current work addresses the cognitive structure of corporate brands as well as their communication and reception in discourse.
- Reviews
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'[This book] is an interesting and valuable contribution to the development of metaphor studies in various ways and may serve as a model for further work in these directions...a fine study which does not only provide interesting empirical results but may also be taken as a methodological and theoretical model for further work in the analysis of metaphor in discourse.' Cognitive Linguistics
- Table of contents (6 chapters)
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Introduction: Masculinized Metaphors
Pages 1-7
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Theory: A Critical Cognitive Framework for Metaphor Research
Pages 8-42
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Method: Quantitative and Qualitative Analyses of Metaphor
Pages 43-63
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Business Media on Marketing: Metaphors of War, Sports and Games
Pages 64-113
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Business Media on Mergers and Acquisitions: Metaphors of Evolutionary Struggle
Pages 114-171
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Table of contents (6 chapters)
Bibliographic Information
- Bibliographic Information
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- Book Title
- Metaphor and Gender in Business Media Discourse
- Book Subtitle
- A Critical Cognitive Study
- Authors
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- V. Koller
- Copyright
- 2004
- Publisher
- Palgrave Macmillan UK
- Copyright Holder
- Veronika Koller
- eBook ISBN
- 978-0-230-51128-6
- DOI
- 10.1057/9780230511286
- Hardcover ISBN
- 978-1-4039-3291-4
- Softcover ISBN
- 978-0-230-21707-2
- Edition Number
- 1
- Number of Pages
- XI, 244
- Number of Illustrations
- 5 b/w illustrations
- Topics
