Asian Brand Strategy

How Asia Builds Strong Brands

Authors: Roll, M.

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eBook 39,99 €
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  • ISBN 978-0-230-51306-8
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Hardcover 51,99 €
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Softcover 48,87 €
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  • ISBN 978-1-349-54370-0
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About this book

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

About the authors

MARTIN ROLL is founder and CEO of Venture Republic, a strategic advisory firm on branding strategies and plans to corporate boards and top-management in industries across Asia Pacific and Europe. He brings more than 15 years of management experience from the international advertising industry, and is a renowned keynote speaker at global conferences. Martin Roll is Visiting Professor in Strategic Brand Management at the China European Business School (CEIBS) in Shanghai, and a frequent guest lecturer at INSEAD business school.

Reviews

'Martin Roll's Asian Brand Strategy provides superb motivation and substance into Asian brands and branding. It offers invaluable inspiration and guidance into one of the hottest areas of marketing.' - Kevin Lane Keller, Professor of Marketing, Tuck School of Business

'Martin Roll's book Asian Brand Strategy has the serious theoretical framework which underpins any real understanding of the role of branding in business. And it has the practical pointers which make it useful for anyone wanting to implement a brand strategy. I would strongly recommend this book as compulsory reading for anyone who wants to understand the power of branding and how to implement a practical, no-gimmicks brand strategy.' - Ho Kwon Ping, Executive Chariman, Banyan Tree Resorts

'Martin Roll makes a compelling argument for branding to be one of the top issues for Asian CEOs to enhance shareholder value. He provides a thoughtful set of approaches, and illustrates these nicely with interesting cases from the region.' - Minsok Pak, Principal, McKinsey & Co.

'Highly readable...sprinkled with interesting case studies that will appeal to the layman as much as the expert.' - The Telegraph


Table of contents (12 chapters)

  • Introduction

    Roll, Martin

    Pages 1-12

    Preview Buy Chapter 30,19 €
  • Branding — The Driver of a Successful Business Strategy

    Roll, Martin

    Pages 13-30

    Preview Buy Chapter 30,19 €
  • Transforming How We Understand Asian Cultures and Consumers

    Roll, Martin

    Pages 31-55

    Preview Buy Chapter 30,19 €
  • Asian Country Branding

    Roll, Martin

    Pages 56-73

    Preview Buy Chapter 30,19 €
  • Celebrity Branding in Asia

    Roll, Martin

    Pages 74-95

    Preview Buy Chapter 30,19 €

Buy this book

eBook 39,99 €
price for Spain (gross)
  • ISBN 978-0-230-51306-8
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 51,99 €
price for Spain (gross)
  • ISBN 978-1-4039-9279-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 48,87 €
price for Spain (gross)
  • ISBN 978-1-349-54370-0
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.
  • The final prices may differ from the prices shown due to specifics of VAT rules

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Bibliographic Information

Bibliographic Information
Book Title
Asian Brand Strategy
Book Subtitle
How Asia Builds Strong Brands
Authors
Copyright
2006
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-0-230-51306-8
DOI
10.1057/9780230513068
Hardcover ISBN
978-1-4039-9279-6
Softcover ISBN
978-1-349-54370-0
Edition Number
1
Number of Pages
XVIII, 254
Topics