Overview
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Keywords
- brand
- competition
- growth
- innovation
- lean
- Lean Production
- Mobile
- production
- productivity
- rating
- strategy
- success
About this book
Reviews
'Who - like myself - has followed and partially influenced the way of the German Premium brands to global leadership, is impressed by the quality of research and analysis as well as the competence of the authors. This is not only a book about the achievements of the past, but also a guideline for the future of the automotive industry.' - Prof. Juergen Hubbert, Head of Mercedes-Benz 1996 -2004
'The term 'Premium' designates not only car brands, but can also be applied to something written - Philipp G. Rosengarten and Christoph B. Stuermer have written such a first-class book. Premium Power is an exciting and informative study, convincing from the first page to the last.' - Dr. Wendelin Wiedeking, President and Chief Executive Officer, Dr. Ing. h.c. F. Porsche AG
'Rosengarten and Stürmer get to the heart of how four companies came to define the premium automotive sector and then collectively grow that sector beyond all expectations. It is the story of a German industrial miracle.' - Prof. Dr. Martin Winterkorn, Chairman of the Board of Management of AUDI AG
'Premium Power provides a detailed chronicle of the key developments that have given rise to Germany's extraordinary premium car manufacturing base. I highly recommend this book for automotive enthusiasts interested in appreciating the innovation and creativity of these leading automotive manufacturers and the important role the premium car sector plays on the global automotive stage.' -Roger S. Penske, Chairman, Penske Corporation
About the authors
CHRISTOPH B. STUERMER is a Senior Automotive Analyst at the Global Insight Automotive Group, the market leader in the area of automotive analysis and forecast, responsible for the German car market and the German car manufacturer. He holds a Diploma of Economics at Heidelberg University and has worked for DaimlerChrysler in various positions, such as the Marketing Strategy Department at Mercedes-Benz cars, where he was responsible for portfolio-management and strategic planning.
Bibliographic Information
Book Title: Premium Power
Book Subtitle: The Secret of Success of Mercedes-Benz, BMW, Porsche and Audi
Authors: P. Rosengarten, C. Stuermer
Publisher: Palgrave Macmillan London
eBook Packages: Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2006
Hardcover ISBN: 978-1-4039-9883-5Published: 17 October 2005
Edition Number: 1
Number of Pages: XIV, 194