Postdisciplinary Studies in Discourse

Persuasion in Self-improvement Books

Authors: Koay, Jeremy

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  • Applies a genre theory and discourse analytical perspective to self-improvement and self-help books as a distinct genre
  • Examines a previously under-analysed genre of popular literature, looking in detail at self-help books as a distinct form of writing
  • Sheds light on the discursive practices used to persuade readers within self-help books
  • Explores the practice of advice-giving and the assumption of authority in self-improvement contexts
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eBook 41,64 €
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  • ISBN 978-3-030-12149-5
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Hardcover 51,99 €
price for Spain (gross)
  • ISBN 978-3-030-12148-8
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About this book

This book investigates how persuasion relates to values in self-improvement literature, revealing the discursive practices used to persuade and engage their readers, and construct a credible persona. The author adopts a corpus-driven approach that encompasses an examination of genre analysis and linguistic features such as narrative, pronoun, grammar and structure. The book further draws on insights from original interviews with writers and readers of self-improvement books, as well as people who do not read the genre. It begins by providing a helpful overview of the concepts of ideology and genre. A brief history of self-improvement books and their values and assumptions provide the context for the analysis. Where relevant, linguistic features in self-improvement books are compared with other genres (e.g. academic text, conversation, news). This book will be of interest to students and scholars in the fields of linguistics, culture and media studies.


About the authors

Jeremy Koay is a New Zealand-based independent researcher and an education consultant at EduMaxi. His research interests include discourse analysis, English for specific purposes, genre studies, functional linguistics and applied linguistics.

Table of contents (7 chapters)

Table of contents (7 chapters)

Buy this book

eBook 41,64 €
price for Spain (gross)
  • ISBN 978-3-030-12149-5
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 51,99 €
price for Spain (gross)
  • ISBN 978-3-030-12148-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules

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Bibliographic Information

Bibliographic Information
Book Title
Persuasion in Self-improvement Books
Authors
Series Title
Postdisciplinary Studies in Discourse
Copyright
2019
Publisher
Palgrave Pivot
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-030-12149-5
DOI
10.1007/978-3-030-12149-5
Hardcover ISBN
978-3-030-12148-8
Edition Number
1
Number of Pages
XV, 86
Number of Illustrations
3 b/w illustrations
Topics