Overview
- Reassesses the concept of consumer engineering in a comparative, transnational framework, moving beyond the familiar narrative of consumer manipulation
- Considers the history of consumer engineering in the context of mid-century developments such as social engineering, modernist planning and design, and the professionalization of various fields
- Appeals to scholars of marketing and business history, consumer culture, social engineering, social movements, transnational history, and the history of capitalism
Part of the book series: Worlds of Consumption (WC)
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Table of contents (13 chapters)
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Front Matter
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Twentieth Century Marketing—Aspirations and Limits, Costs and Benefits
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Front Matter
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Consumer Engineers and Transatlantic Exchanges at Mid-Century
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Front Matter
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Consumer Engineering Practices in Postwar Europe
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Front Matter
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Consumer Engineering and Consumer Movements
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Front Matter
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Back Matter
Keywords
- Marketing management
- marketing practices
- history of consumer marketing
- marketing in the twentieth century
- history of capitalism
- transnational marketing history
- consumer engineering
- social engineering
- mass consumption
- U.S. business history
- history of design
- fast capitalism
- consumer goods
- Victor Gruen
- German business history
- Americanization
- consumer credit
- Walter Landor
- consumer research
- consumer activism
About this book
Editors and Affiliations
About the editors
Gary Cross is Distinguished Professor Emeritus of History at Pennsylvania State University, USA.
Ingo Köhler is Assistant Professor of Economic and Social History at the University of Göttingen, Germany.
Bibliographic Information
Book Title: Consumer Engineering, 1920s–1970s
Book Subtitle: Marketing between Expert Planning and Consumer Responsiveness
Editors: Jan Logemann, Gary Cross, Ingo Köhler
Series Title: Worlds of Consumption
DOI: https://doi.org/10.1007/978-3-030-14564-4
Publisher: Palgrave Macmillan Cham
eBook Packages: History, History (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2019
Hardcover ISBN: 978-3-030-14563-7Published: 14 June 2019
Softcover ISBN: 978-3-030-14566-8Published: 14 August 2020
eBook ISBN: 978-3-030-14564-4Published: 29 May 2019
Series ISSN: 2945-6010
Series E-ISSN: 2945-6029
Edition Number: 1
Number of Pages: XI, 296
Number of Illustrations: 16 b/w illustrations, 8 illustrations in colour
Topics: Modern History, US History, World History, Global and Transnational History, Social History, Consumer Behavior