Authors:
Explores consumer experiences and culture in relation to perceived authenticity
Provides a comprehensive review of current literature from an interdisciplinary range of fields
Focuses on the importance of authenticity to the role of the brand/marketing manager
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Table of contents (6 chapters)
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Front Matter
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Back Matter
About this book
Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field, From Arts to Marketing is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally.
Authors and Affiliations
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Athabasca University, Athabasca, Canada
Marta Massi
About the author
Marta Massi is an Assistant Professor of Marketing at Università Cattolica del Sacro Cuore in Milan, Italy. Previously, she was a visiting scholar at Deakin University, Australia and McGill University, Canada. With her interests revolving around branding and arts marketing, Marta’s research has been published in a number of leading journals, such as the Journal of Consumer Affairs and the International Journal of Technology Management.
Bibliographic Information
Book Title: From Art to Marketing
Book Subtitle: The Relevance of Authenticity to Contemporary Consumer Culture
Authors: Marta Massi
DOI: https://doi.org/10.1007/978-3-030-17008-0
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Author(s), under exclusive license to Springer Nature Switzerland AG 2023
Hardcover ISBN: 978-3-030-17007-3Published: 10 March 2023
eBook ISBN: 978-3-030-17008-0Published: 09 March 2023
Edition Number: 1
Number of Pages: IX, 151
Number of Illustrations: 1 b/w illustrations
Topics: Marketing, Luxury, Management, Tourism Management, Aesthetics