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Palgrave Macmillan

Visual Political Communication

  • Textbook
  • © 2019

Overview

  • The first comprehensive work that focuses on the various ramifications of the visual in political communication
  • Explores all four dimensions of the role of the visual in political communication (theory/method, campaigning, governance, citizens’ use)
  • Represents an exemplary compilation of work conducted by pioneers in the field

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Table of contents (14 chapters)

  1. The Use of Visuals in Political Campaigning

  2. Citizen-Led Forms of Visual Political Communication

Keywords

About this book

This book offers a theoretically driven, empirically grounded survey of the role visual communication plays in political culture, enabling a better understanding of the significance and impact visuals can have as tools of political communication. The advent of new media technologies have created new ways of producing, disseminating and consuming visual communication, the book hence explores the theoretical and methodological underpinnings of visual political communication in the digital age, and how visual communication is employed in a number of key settings. The book is intended as a specialist reading and teaching resource for courses on media, politics, citizenship, activism, social movements, public policy, and communication.

Reviews

“This collection is a welcome intervention that, in the editors’ words, places visuals at the ‘epicenter’ of the relationship between political communicators and audiences. The various chapters draw our attention to a number of important developments, in particular, the rise of social media, and go some way to addressing what remains an ‘under researched area’ in political communication, providing a theoretical framework and methodological guidelines to aid future studies. I would recommend this collection to all those interested in understanding and analyzing political visuals in contemporary democracies.” (James Stanyer, The International Journal of Press-Politics. Vol. 26 (1), January 1, 2021)

“This book is an innovative and timely collection that will soon become central to research and teaching on visual, digital and political communication. Through an original combination of theoretical reflections, methodological recommendations and empirical findings, this volume offers an usually well-rounded approach to exploring the relationship between visual images, digital technologies, and political practices. The collection’s cutting-edge case studies make for an especially exciting read and convincingly demonstrate the power of the visual in top-down and bottom-up politics alike.” (Giorgia Aiello, Associate Professor in Media and Communication, University of Leeds, UK)

“At a time when political communication is increasingly dominated by visual imagery, this ground-breaking volume makes an essential intervention. It provides a comprehensive, engaging, provocative and wide range of contributions that advance knowledge in this sorely neglected, but increasingly vital area of research, and help us understand everything from the rise of Donald Trump to the strategies of the #BlackLivesMatter movement.” (Professor Karin Wahl-Jorgensen, Cardiff University, UK) 

“The theme image vs. substance is still questioning today’s scholars in the digital age. In Visual Political Communication, the contributors respond with a mighty effort to explore the dynamics of visual communication and the political process. The result is an in-depth analysis of the various ramifications of the visual in political communication, in campaigns and in government that sheds light into many disquieting phenomena we notice in modern politics worldwide.” (Gianpietro Mazzoleni, Professor of Political Communication, University of Milan, Italy)

Editors and Affiliations

  • Faculty of Media and Communication, Bournemouth University, Poole, UK

    Anastasia Veneti, Daniel Jackson, Darren G. Lilleker

About the editors

Anastasia Veneti is Senior Lecturer in Marketing Communications at Bournemouth University, UK. Her research lays at the intersection of media and politics, including (visual) political communication, digital political campaigning, media framing, protests and social movements, and photojournalism. She is Convenor of the Centre for Politics and Media Research at Bournemouth University.

Daniel Jackson is Associate Professor of Media and Communication at Bournemouth University, UK. His research broadly explores the intersection of media and democracy, including news coverage of politics, the construction of news, political communication, and political talk in online environments. He is Convenor of the Journalism Research Group at Bournemouth University.

Darren G. Lilleker is Associate Professor in Political Communication at Bournemouth University, UK. His expertise is in public engagement in politics, and he has published widely on the professionalisation and marketisation of political communication. He is editor of the Palgrave Macmillan series Political Communication and Campaigning.

Bibliographic Information

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