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Architects of Change

Designing Strategies for a Turbulent Business Environment

Authors: Ghez, Jeremy

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  • Introduces the reader to anticipation, differentiation and pricing
  • Provides core concepts  and learning objectives for each chapter
  • Helps you to increase organizational agility through a better understanding of risk and opportunities
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eBook 26,74 €
price for Spain (gross)
  • ISBN 978-3-030-20684-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 34,31 €
price for Spain (gross)
  • ISBN 978-3-030-20683-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

What is the difference between a fire fighter and an architect? One deals with crises as they arise while the other is capable of building something that can withstand all weathers.

 

Using this analogy, Architects of Change provides you with the tools to grasp, leverage and harness the dynamics that shape tomorrow's markets. It encourages you to nurture an entrepreneurial mind-set to transform the way a business – or even an entire industry – operates. Tackling crucial topics related to geopolitics, creative destruction, fake news, resilience and creativity, this book gives you the tools to analyse your environment and future trends in order to reinvent the way you do business. It teaches you how to:

 

·         Identify actors of change

·         Conduct simulations about the future

·         Assess threats of political instability

·         Build a strategy for a profitable and sustainable firm amid ongoing uncertainty

·         Become an architect of change yourself.

 

Containing original interviews with industry insiders, including a world-famous expert on brands and luxury, the former CEO of a major think tank, a thought leader from CISCO, the former chairman of the US National Intelligence Council, and a former chief political scientist of a large Asian bank, this book helps you to understand the type of imagination and creativity this business environment requires not only to survive, but thrive.


About the authors

Jeremy Ghez is an Affiliate Professor of Economics and International Affairs at HEC Paris, France. He is the Scientific Director of the school’s master program in Sustainability and Social Innovation as well as the Academic Director of the HEC Paris Centre for Geopolitics. His research and teaching focuses on populism, the global business environment, strategic foresight, tech giants, as well as on US and European politics. Previously, he was an assistant policy analyst and a research fellow at both the RAND Corporation and RAND Europe. Having received an award for his case study on ’The Economics of Amazon’ in 2016, Jeremy was later named one of the world’s top under-40 MBA professors by Poets and Quants in 2019. He has appeared on Bloomberg and France 24, as well as in various French media. An American and French citizen, Jeremy currently lives in Paris with his wife and three children.

 


Table of contents (15 chapters)

Table of contents (15 chapters)
  • A Tale of Two Professions

    Pages 1-14

    Ghez, Jeremy

  • Case Study: When James Bond Met Q

    Pages 15-21

    Ghez, Jeremy

  • The World We Live In

    Pages 23-60

    Ghez, Jeremy

  • Case Study: The Change-Maker Game

    Pages 61-66

    Ghez, Jeremy

  • The Road to Reinvention

    Pages 67-88

    Ghez, Jeremy

Buy this book

eBook 26,74 €
price for Spain (gross)
  • ISBN 978-3-030-20684-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 34,31 €
price for Spain (gross)
  • ISBN 978-3-030-20683-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules

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Bibliographic Information

Bibliographic Information
Book Title
Architects of Change
Book Subtitle
Designing Strategies for a Turbulent Business Environment
Authors
Copyright
2019
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-20684-0
DOI
10.1007/978-3-030-20684-0
Hardcover ISBN
978-3-030-20683-3
Edition Number
1
Number of Pages
XVII, 230
Number of Illustrations
16 illustrations in colour
Topics