cover

Brands and Cultural Analysis

Authors: Berger, Arthur Asa

  • Includes illustrations to highlight different aspects of brand discourse
    Accessibly written for scholars and students alike
    Authored by one of the foundational thinkers in Media and Cultural Studies in the Americas

Buy this book

eBook 41,64 €
price for Spain (gross)
  • The eBook version of this title will be available soon
  • Due: October 14, 2019
  • ISBN 978-3-030-24709-6
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover 51,99 €
price for Spain (gross)
  • Due: November 7, 2019
  • ISBN 978-3-030-24708-9
  • Free shipping for individuals worldwide
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and theories from semiotics, psychoanalytic theory, sociological theory, discourse theory, and other related fields.  It also quotes from a number of important thinkers whose ideas offer insights into various aspects of brands. Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands. 

About the authors

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than one hundred papers and more than seventy books on popular culture, media, consumer culture, semiotics, humor, and tourism.  He has lectured at universities in twenty-six countries and his books have been translated into nine languages

Buy this book

eBook 41,64 €
price for Spain (gross)
  • The eBook version of this title will be available soon
  • Due: October 14, 2019
  • ISBN 978-3-030-24709-6
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover 51,99 €
price for Spain (gross)
  • Due: November 7, 2019
  • ISBN 978-3-030-24708-9
  • Free shipping for individuals worldwide
  • The final prices may differ from the prices shown due to specifics of VAT rules

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Bibliographic Information

Bibliographic Information
Book Title
Brands and Cultural Analysis
Authors
Copyright
2019
Publisher
Palgrave Pivot
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-24709-6
DOI
10.1007/978-3-030-24709-6
Hardcover ISBN
978-3-030-24708-9
Edition Number
1
Number of Pages
X, 155
Number of Illustrations
9 b/w illustrations, 19 illustrations in colour
Topics