cover

The Promotion of Education

A Critical Cultural Social Marketing Approach

Authors: Harwood, Valerie, Murray, Nyssa

  • Introduces the concept of critical cultural social marketing, an approach that builds on the discipline of social marketing
  • Uses examples from Lead My Learning, an education promotion campaign using this particular marketing approach
  • Discusses how the understanding the effects of difficult experiences with schools ss crucial to the overall promotion of education
see more benefits

Buy this book

eBook 27,36 €
price for Spain (gross)
  • The eBook version of this title will be available soon
  • Due: December 1, 2019
  • ISBN 978-3-030-25300-4
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Softcover 34,31 €
price for Spain (gross)
  • Due: December 1, 2019
  • ISBN 978-3-030-25302-8
  • Free shipping for individuals worldwide
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This book introduces critical cultural social marketing and adapts these techniques for use in the promotion of educational futures in communities and places where there is educational disadvantage. An approach that builds on the discipline of social marketing, the authors describe the promotion of education as underpinned by a commitment to understanding the effects of difficult experiences with institutions such as schools, as well as the diversity of learning. Involving the critical in promoting education means it is possible to be alert to the impacts of institutional education, while involving the cultural means we are forced to appreciate and connect with learning in all its diversity. The authors draw upon examples from Lead My Learning, an education promotion campaign produced using a critical cultural social marketing approach. In doing so, they provide a detailed account of new ways to promote education.

About the authors

Valerie Harwood is Professor of Sociology and Anthropology of Education at the University of Sydney, Australia. Her research focuses on disadvantage and educational inclusion, as well as investigating the adaption of social marketing for widening participation in higher education. 
Nyssa Murray
is Project Manager for research to promote education in early childhood settings to create a social marketing campaign as part of an Australia Research Council Future Fellowship. She is a currently an Adjunct Lecturer at The University of Sydney, Australia. 

Buy this book

eBook 27,36 €
price for Spain (gross)
  • The eBook version of this title will be available soon
  • Due: December 1, 2019
  • ISBN 978-3-030-25300-4
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Softcover 34,31 €
price for Spain (gross)
  • Due: December 1, 2019
  • ISBN 978-3-030-25302-8
  • Free shipping for individuals worldwide
  • The final prices may differ from the prices shown due to specifics of VAT rules

Services for this book

Loading...

Bibliographic Information

Bibliographic Information
Book Title
The Promotion of Education
Book Subtitle
A Critical Cultural Social Marketing Approach
Authors
Copyright
2019
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-030-25300-4
DOI
10.1007/978-3-030-25300-4
Softcover ISBN
978-3-030-25302-8
Edition Number
1
Number of Pages
XVII, 310
Number of Illustrations
13 b/w illustrations
Topics