Palgrave Advances in Luxury

Understanding Luxury Fashion

From Emotions to Brand Building

Editors: Cantista, Isabel, Sádaba, Teresa (Eds.)

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  • Takes an interdisciplinary approach, exploring luxury from philosophical and social science perspectives
  • Highlights the characteristics of the Chinese market - the most important market for the luxury industry
  • Responds to current challenges facing the luxury fashion sector
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eBook 91,62 €
price for Spain (gross)
  • ISBN 978-3-030-25654-8
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 114,39 €
price for Spain (gross)
  • ISBN 978-3-030-25653-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.

About the authors

Isabel Cantista is Associate Professor of Marketing, Innovation and Entrepreneurship at Lusíada University of Porto, Portugal, where she teaches both undergraduate and postgraduate courses. She is also a Visiting Professor at ISEM Fashion Business School, University of Navarra, Spain, where she teaches Fashion Innovation. In 2008 Isabel founded the Global Fashion Conference (GFC), with the aim to bring together academics and fashion professionals to collaborate in the promotion of a sustainable development model for fashion business.

Teresa Sádaba is the Dean of ISEM Fashion Business School at the University of Navarra, Spain, where she launched the doctorate in Applied Creativity. Teresa has a teaching background in political science and has held academic positions at a number of institutions around the world including George Washington University in the USA and the University of Paris in France.


Table of contents (11 chapters)

Table of contents (11 chapters)

Buy this book

eBook 91,62 €
price for Spain (gross)
  • ISBN 978-3-030-25654-8
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 114,39 €
price for Spain (gross)
  • ISBN 978-3-030-25653-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules

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Bibliographic Information

Bibliographic Information
Book Title
Understanding Luxury Fashion
Book Subtitle
From Emotions to Brand Building
Editors
  • Isabel Cantista
  • Teresa Sádaba
Series Title
Palgrave Advances in Luxury
Copyright
2020
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-25654-8
DOI
10.1007/978-3-030-25654-8
Hardcover ISBN
978-3-030-25653-1
Series ISSN
2662-1061
Edition Number
1
Number of Pages
XXIII, 284
Number of Illustrations
8 b/w illustrations, 18 illustrations in colour
Topics