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International Marketing and Management Research
cover

Sustainable Innovation

Trends in Marketing and Management

Editors: Saxena Arora, A., Bacouel-Jentjens, S., Sepehri, M., Arora, A. (Eds.)

  • Demonstrates how ​new ideas can thrive within organizations
  • Promotes leadership skills for solving current and future organizational challenges
  • Paves the way to bring more innovation into an organization
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Buy this book

eBook 41,64 €
price for Spain (gross)
  • The eBook version of this title will be available soon
  • Due: December 31, 2019
  • ISBN 978-3-030-30421-8
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover 51,99 €
price for Spain (gross)
  • Due: December 31, 2019
  • ISBN 978-3-030-30420-1
  • Free shipping for individuals worldwide
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models. 

This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relationships, along with innovative organizational processes to promote sustainable well-being-productivity synergy in a VUCA world.

This volume is a uniquely positioned contribution of interrelated research articles on the sustainability-driven innovation needed for organizational health and future viability.


About the authors

Anshu Saxena Arora is Associate Professor of Marketing in the School of Business and Public Administration at the University of the District of Columbia, USA.

Sabine Bacouel-Jentjens is Professor of Management at ISC Paris Business School, France.

Mohamad Sepehri is the Dean of the School of Business and Public Administration at the University of the District of Columbia, USA.

Amit Arora is Associate Professor of Supply Chain Management in the School of Business and Public Administration at the University of the District of Columbia, USA.


Buy this book

eBook 41,64 €
price for Spain (gross)
  • The eBook version of this title will be available soon
  • Due: December 31, 2019
  • ISBN 978-3-030-30421-8
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover 51,99 €
price for Spain (gross)
  • Due: December 31, 2019
  • ISBN 978-3-030-30420-1
  • Free shipping for individuals worldwide
  • The final prices may differ from the prices shown due to specifics of VAT rules

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Bibliographic Information

Bibliographic Information
Book Title
Sustainable Innovation
Book Subtitle
Trends in Marketing and Management
Editors
  • Anshu Saxena Arora
  • Sabine Bacouel-Jentjens
  • Mohamad Sepehri
  • Amit Arora
Series Title
International Marketing and Management Research
Copyright
2020
Publisher
Palgrave Pivot
Copyright Holder
Springer Nature Switzerland AG
eBook ISBN
978-3-030-30421-8
DOI
10.1007/978-3-030-30421-8
Hardcover ISBN
978-3-030-30420-1
Edition Number
1
Number of Pages
XXVIII, 150
Number of Illustrations
13 b/w illustrations
Topics