Editors:
- Examines the role of corporate power in shaping a company’s non-market political strategies
- Offers valuable contributions from a range of international experts
- Provides a comprehensive historical overview of the appearance of MNEs as a political and social actors
Part of the book series: The Academy of International Business (AIB)
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Table of contents (11 chapters)
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Front Matter
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Political Risk and Political Strategies in International Business
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Front Matter
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Corporate Social Responsibility and Environmental Management in International Business
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Front Matter
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Back Matter
About this book
The Academy of International Business (UK and Ireland Chapter)
Published in association with the UK and Ireland Chapter of the Academy of International Business.
This book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting international business. Political strategies include activities such as lobbying, campaign contributions, and using political ties and connections as a means of influencing policy making. Likewise, firms also engage in various social responsibility activities to maintain a good image in society and to improve their legitimacy and reputation when operating globally. Multinational enterprises (MNEs) face various challenges in implementing non-market strategies due to institutional differences between their home and host contexts. Presenting fresh perspectives from a cast of international contributors, this book offers academics, students, and practitioners a greater understanding ofhow non-market strategies can be effective in international business.
Editors and Affiliations
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Department of Strategy and Marketing, University of Sussex Business School, Brighton, UK
Vikrant Shirodkar, Roger Strange, Steven McGuire
About the editors
Vikrant Shirodkar is Senior Lecturer in International Business at the University of Sussex Business School, UK. His research has appeared in leading journals, such as the British Journal of Management, International Business Review, Management International Review, Journal of International Management, and Journal of Business Ethics. Vikrant is a Fellow of the Higher Education Academy and an Executive Committee Member of the Academy of International Business UK and Ireland (AIB UK&I) chapter.
Steven McGuire is the Dean Professor of Business and Public Policy at the University of Sussex Business School, UK. He taught at Aberystwyth University, the University of Bath, and has been a Visiting Professor at the College of Europe. Professor McGuire is currently researching the impact of the European Union’s trade agreements as part of a major Horizon 2020 project, RESPECT.
Roger Strange is a Professor of International Business at the University of Sussex Business School, UK, having previously been a Professor of International Business at King’s College London. His research has appeared in leading journals, such as the Journal of International Business Studies, Journal of World Business, International Business Review, Management International Review, and Journal of Management Studies.
Bibliographic Information
Book Title: Non-market Strategies in International Business
Book Subtitle: How MNEs capture value through their political, social and environmental strategies
Editors: Vikrant Shirodkar, Roger Strange, Steven McGuire
Series Title: The Academy of International Business
DOI: https://doi.org/10.1007/978-3-030-35074-1
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020
Hardcover ISBN: 978-3-030-35073-4Published: 22 December 2019
Softcover ISBN: 978-3-030-35076-5Published: 22 December 2020
eBook ISBN: 978-3-030-35074-1Published: 21 December 2019
Series ISSN: 2662-1223
Series E-ISSN: 2662-1231
Edition Number: 1
Number of Pages: XIX, 249
Number of Illustrations: 13 b/w illustrations, 3 illustrations in colour
Topics: International Business