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The Valuation of Digital Intangibles

Technology, Marketing and Internet

Authors: Moro Visconti, Roberto

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  • Offers a primer on the valuation of digital intangibles, a trending class of immaterial assets
  • Is innovative in its design and concept 
  • Tackles a frontier topic with an original methodology, combining academic rigor with practical insights 
  • Comprehensively addresses valuation issues
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eBook 85,59 €
price for Spain (gross)
  • ISBN 978-3-030-36918-7
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 103,99 €
price for Spain (gross)
  • ISBN 978-3-030-36917-0
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This book offers a primer on the valuation of digital intangibles, a trending class of immaterial assets. Startups like successful unicorns, as well as consolidated firms desperately working to re-engineer their business models, are now trying to go digital and to reap higher returns by exploiting new intangibles. This book is innovative in its design and concept since it tackles a frontier topic with an original methodology, combining academic rigor with practical insights. Digital intangibles range from digitized versions of traditional immaterial assets (brands, patents, know-how, etc.) to more trendy applications like big data, Internet of Things, interoperable databases, artificial intelligence, digital newspapers, social networks, blockchains, FinTech applications, etc. This book comprehensively addresses related valuation issues, and demonstrates how best practices can be applied to specific asset appraisals, making it of interest to researchers, students, and practitioners alike.

About the authors

Roberto Moro Visconti is professor of Corporate Finance at the Catholic University of the Sacred Heart, Milan, Italy, and is the director of studio Moro Visconti – chartered accountants and financial consultants.Dr. Moro Visconti manages a consolidated financial boutique that derives from a deep-rooted tradition of professional consultants in Milan.

Table of contents (19 chapters)

Table of contents (19 chapters)

Buy this book

eBook 85,59 €
price for Spain (gross)
  • ISBN 978-3-030-36918-7
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 103,99 €
price for Spain (gross)
  • ISBN 978-3-030-36917-0
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules

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Bibliographic Information

Bibliographic Information
Book Title
The Valuation of Digital Intangibles
Book Subtitle
Technology, Marketing and Internet
Authors
Copyright
2020
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-36918-7
DOI
10.1007/978-3-030-36918-7
Hardcover ISBN
978-3-030-36917-0
Edition Number
1
Number of Pages
XXII, 536
Number of Illustrations
22 b/w illustrations, 64 illustrations in colour
Topics

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