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Oscar Buzz and the Influence of Word of Mouth on Movie Success

Authors: Eagan, Owen

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  • The first book to offer extended scholarly analyses of the impact of word-of-mouth marketing upon film success
    Uses a combination of empirical and qualitative analyses to analyze ways that film success is measured
    Provides implications relevant to scholars, members of industry, and marketing professionals alike

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eBook 42,79 €
price for Spain (gross)
  • ISBN 978-3-030-41180-0
  • Digitally watermarked, DRM-free
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  • Immediate eBook download after purchase
Hardcover 51,99 €
price for Spain (gross)
  • ISBN 978-3-030-41179-4
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  • Immediate ebook access, if available*, with your print order
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About this book

This book explores why word of mouth is the most important determinant of a movie’s success. Beginning with a discussion of the enduring appeal of movies, and why the box office has survived the disruption of television and will likely survive the disruption of streaming services, Owen Eagan goes on to discuss the unpredictable nature of movies and ways to mitigate their risk. His astute analysis sheds light on the role of film festivals, film critics, Oscar campaigns, and word of mouth in influencing a film's success. Eagan concludes with a summary of why word of mouth is the most influential among all the variables that affect a film’s outcome.  Expertly synthesizing quantitative analyses of box office data with illuminating insights from industry experts, this concise and engaging book presents findings with important implications for scholars, industry insiders and marketing professionals alike. 

About the authors

Owen Eagan is a Senior Lecturer in the Department of Communication Studies at Emerson College. He specializes in measuring and assessing strategic communications in business and political environments. He also serves as a Senior Vice President for Consensus Strategies, a management consulting firm specializing in strategic advocacy services.


Reviews

“The book, in my view, may become not only one of the most widely used academic texts but may also prove to achieve mini-Bible status in communication studies and research methodology for scholarly analyses in the media and film industry.” (Eiki Satake, Full Professor of Statistics and Mathematical Sciences, Emerson College, USA)

“Written by a recognized leader in the field of communication studies, this book provides invaluable insights on the influence of word of mouth on movie success for both practitioners and academics alike.” (Dr. J. Gregory Payne, Chair, Department of Communication Studies, Emerson College; Doctor Honoris Causa, Universitat de Ramon Llull)

 

Table of contents (10 chapters)

Table of contents (10 chapters)

Buy this book

eBook 42,79 €
price for Spain (gross)
  • ISBN 978-3-030-41180-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 51,99 €
price for Spain (gross)
  • ISBN 978-3-030-41179-4
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually ready to be dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules

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Bibliographic Information

Bibliographic Information
Book Title
Oscar Buzz and the Influence of Word of Mouth on Movie Success
Authors
Copyright
2020
Publisher
Palgrave Pivot
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-41180-0
DOI
10.1007/978-3-030-41180-0
Hardcover ISBN
978-3-030-41179-4
Edition Number
1
Number of Pages
XIII, 132
Number of Illustrations
6 b/w illustrations, 9 illustrations in colour
Topics

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