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The Myth and Propaganda of Black Buying Power

Authors: Ball, Jared A.

  • Describe the origins of the myth of black buying power, the rhetoric around this myth, and the contextualization of how it is propagated.
  • Looks at historical figures from across the political spectrum who have propagated the myth of black buying power, including Martin Luther King, Jr., Malcolm X, Amos Wilson and Louis Farrakhan
  • Provides an original contribution to the racial wealth gap literature
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eBook 42,79 €
price for Spain (gross)
  • The eBook version of this title will be available soon
  • Due: May 25, 2020
  • ISBN 978-3-030-42355-1
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover 51,99 €
price for Spain (gross)
  • Due: May 25, 2020
  • ISBN 978-3-030-42354-4
  • Free shipping for individuals worldwide
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, class and economics in the United States. For generations Black people have been told they have what is now said to be more than one trillion dollars of "buying power," and this book argues that commentators have misused this claim largely to blame Black communities for their own poverty based on squandered economic opportunity. This book exposes the claim as both a marketing strategy and myth, while also showing how that myth functions simultaneously as a case study for propaganda and commercial media coverage of economics. In sum, while “buying power” is indeed an economic and marketing phrase applied to any number of racial, ethnic, religious, gender, age or group of consumers, it has a specific application  to Black America.

About the authors

Jared A. Ball is Professor of Communication Studies at Morgan State University, USA. He is the curator of imixwhatilike.org, an online hub of multimedia dedicated to the philosophies of emancipatory journalism and revolutionary beat reporting.

Buy this book

eBook 42,79 €
price for Spain (gross)
  • The eBook version of this title will be available soon
  • Due: May 25, 2020
  • ISBN 978-3-030-42355-1
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover 51,99 €
price for Spain (gross)
  • Due: May 25, 2020
  • ISBN 978-3-030-42354-4
  • Free shipping for individuals worldwide
  • The final prices may differ from the prices shown due to specifics of VAT rules

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Bibliographic Information

Bibliographic Information
Book Title
The Myth and Propaganda of Black Buying Power
Authors
Copyright
2020
Publisher
Palgrave Pivot
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-42355-1
DOI
10.1007/978-3-030-42355-1
Hardcover ISBN
978-3-030-42354-4
Edition Number
1
Number of Illustrations
20 b/w illustrations
Topics