Palgrave Studies in Political Marketing and Management

Recruiting and Retaining Party Activists

Political Management at the Grassroots

Authors: Pettitt, Robin T.

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  • Based on interviews with UK practitioners with experience of managing volunteer activists
  • Offers both experienced and novice practitioners in the field of volunteer management an insight into good practice
  • Scholarly sound, and yet accessible to a wider practitioner readership
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eBook 42,79 €
price for Spain (gross)
  • ISBN 978-3-030-47842-1
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Hardcover 51,99 €
price for Spain (gross)
  • ISBN 978-3-030-47841-4
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  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This book explores how experienced party organisers in the UK work to recruit and to retain party activists for local campaigning. Local door-to-door campaigning is widely regarded as being a key element in a successful election campaign. However, for door-to-door campaigning to work, a large number of volunteer activists are required. The question then is: How can parties identify, recruit and retain such volunteer activists? Based on interviews with highly experienced campaigners, original party documents, the wider campaigning and volunteering literature, numerous informal conversations and the author’s own experience of local campaigning over a 20 year period, this book provides an answer to that question. It shows how potential activists are identified, encouraged to become active and supported through their initial encounter with local campaigning. The author also shows how local parties can encourage activists to remain active by creating a ‘retention enhancing campaigning environment’ and what that involves.

About the authors

Robin T. Pettitt is Senior Lecturer in Comparative Politics at Kingston University, London, UK.

Reviews

“These interviews from the grassroots frontline of political party activism provide an important new perspective on how and why people become political activists. The insights are valuable both for political scientists and for those seeking to run political party organisations.” (Mark Pack, Party President of the Liberal Democrats, author of Bad News and 101 Ways to Win an Election, editor of Liberal Democrat Newswire)

Table of contents (4 chapters)

Table of contents (4 chapters)

Buy this book

eBook 42,79 €
price for Spain (gross)
  • ISBN 978-3-030-47842-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 51,99 €
price for Spain (gross)
  • ISBN 978-3-030-47841-4
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules

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Bibliographic Information

Bibliographic Information
Book Title
Recruiting and Retaining Party Activists
Book Subtitle
Political Management at the Grassroots
Authors
Series Title
Palgrave Studies in Political Marketing and Management
Copyright
2020
Publisher
Palgrave Pivot
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG, part of Springer Nature
eBook ISBN
978-3-030-47842-1
DOI
10.1007/978-3-030-47842-1
Hardcover ISBN
978-3-030-47841-4
Edition Number
1
Number of Pages
XIV, 97
Number of Illustrations
3 b/w illustrations
Topics